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Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution [NOOK Book]

Overview


Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until...
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Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution

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Overview


Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include:

Funding your label
Maneuvering through the legal maze
Selling your product online and off
Picking and signing bands
Promotion and touring
Avoiding the most common pitfalls of a new label

And even tells you when it's time to sell out to "the man."

Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.


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Editorial Reviews

Library Journal
Although it reads like the textbook from a high school sociology class, this work from Seattle-based music journalist Kalmar is essential reading for any aspiring indie-rocker or fan-boy who isn't musically inclined but longs to be a vital part of "the scene." Centered on the vaunted Pacific Northwest indie-rock ethic, the book is designed as a primer for those interested in starting an independent record label and, just as important, getting the music noticed. With insight from a cast of respected indie music heads e.g., former Sub Pop Records producer Jack Endino and CMJ editor Scott Frampton Kalmar discusses every apparent aspect of starting an independent label, from acquiring tax I.D. numbers to distributing product. The business suggestions and ample appendixes of industry contacts will prove valuable for bands looking to book their own tour or get signed to a record label. Unfortunately, the scarcity of anecdotes from the experts leaves the text rather dry, and one has to wonder whether Label Launch defeats the do-it-yourself ethic championed by the indie-rock scene. Still, there are eager musicians everywhere, which recommends this book for all libraries. Robert Morast, "Argus Leader," Sioux Falls, SD Copyright 2002 Cahners Business Information.
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Product Details

  • ISBN-13: 9781429976084
  • Publisher: St. Martin's Press
  • Publication date: 4/1/2007
  • Sold by: Macmillan
  • Format: eBook
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 208
  • File size: 278 KB

Meet the Author


Veronika Kalmar has been at the forefront of the Seattle music scene as a journalist for the past ten years. She has written for The Seattle Times, Seattle Weekly, The Rocket, and recently the Experience Music Project Museum. She lives in Seattle, Washington.

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Table of Contents

Acknowledgments ix
Preface xiii
1. A Brief History of Indies 1
2. Sub Pop: A Model 9
3. Small Business Law 13
4. Music Law 27
5. Setting Up Shop and Developing Artists 41
6. Business Plans and Financing 53
7. The Recording Process 67
8. Pressing and Packaging CDs 79
9. Distributing Your Product 89
10. Promoting Your Product 95
11. Timing and Touring 109
12. Selling Out 117
Biographies 121
Appendix Professional Organizations and Institutions 127
Index 187
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 22, 2004

    Label Launch: A Guide to Wasting My Time

    It appears that Veronika knows a lot about starting an Independent Record Label, but she doesn't quite know how to write a book that coherently expresses her knowledge. Much of the legal and business aspects of starting and running an Independent Label were either barely discussed or skipped. Her commentaries throughout the book proved pointless and annoying, which explains why my head hurt after reading. In the end it was as if she were trying to play catch-up on an overdue school project. The book could have been so much better if she would have cut the annoying chit chat,given more insight into the legal and financial sides of the bussiness, and had someone else write the book.

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  • Anonymous

    Posted March 12, 2009

    No text was provided for this review.

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