Landing Page Optimization For Dummies [NOOK Book]

Overview

Turn landing pages into profits with the right tools

Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with ...

See more details below
Landing Page Optimization For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$16.49
BN.com price
(Save 45%)$29.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Turn landing pages into profits with the right tools

Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website.

  • Discover the power of language and how to use it as a call to action
  • Start predicting customer browsing behavior
  • Diagnose current problems with your landing page
  • Create a unified marketing message between the search engine result and landing page
  • Examine common optimization approaches
  • Master specific tools for tracking results and follow strict maintenance procedures

If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.

Read More Show Less

Product Details

  • ISBN-13: 9780470575659
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 9/10/2009
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 408
  • File size: 4 MB

Table of Contents

Introduction.

Part I: Landing Page Basics.

Chapter 1: Introducing Landing Page Optimization.

Chapter 2: Understanding Online Marketing Basics.

Chapter 3: Preparing for Your Landing Page.

Part II: Building Landing Pages.

Chapter 4: Identifying Key Landing Page Elements.

Chapter 5: The “Best Practices” of Landing Page Aesthetics.

Chapter 6: Writing for Landing Pages.

Chapter 7: Building Customer Trust.

Part III: Getting to Know Your Customers.

Chapter 8: Getting to Know Your Audience.

Chapter 9: Meeting Your Visitors’ Expectations.

Chapter 10: Improving Customer Communications.

Part IV: Increasing Your Sales.

Chapter 11: Understanding E-Commerce and Closing Online Sales.

Chapter 12: Fine-Tuning Your Landing Page.

Part V: Driving More Visitors to Your Site.

Chapter 13: Using Keywords Effectively.

Chapter 14: Understanding Search Engine Marketing.

Chapter 15: Driving Traffi c with Ads, Articles, and Other Tricks.

Chapter 16: Paying for Your Clicks.

Chapter 17: Running a Google PPC Campaign.

Part VI: The Part of Tens.

Chapter 18: Ten-Point Landing Page Inspection.

Chapter 19: Ten Surefi re Ways to Increase Conversion Rates.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)