Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Overview

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

  • Identify mission critical parts of your website and ...
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Overview

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:

  • Identify mission critical parts of your website and their true economic value
  • Define important visitor classes and key conversion tasks
  • Gain insight on customer decision-making and make your page friction-free
  • Uncover problems with your page and decide which elements to test
  • Understand the power and limitations of common optimization approaches
  • Develop an action plan and get buy-in from all key players
  • Avoid common real-world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
Seth Godin, author of Meatball Sundae

"This book is a must-read for the modern Internet marketer."
Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

"This is the best business-focused, measurement-based guide to website design I have seen."
Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim's Landing Page Optimization is a must-have for your bookshelf."
Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

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Product Details

  • ISBN-13: 9780470174623
  • Publisher: Wiley
  • Publication date: 1/29/2008
  • Series: Serious Skills Series
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 7.20 (w) x 9.00 (h) x 1.00 (d)

Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted August 25, 2009

    more from this reviewer

    Ample valuable information

    Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan - but don't expect overnight, quick solutions. Landing page optimization - a process of diagnosing, tuning and testing - is detail work. Although Ash refers often to his own Web page "tuning" firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site's design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site's landing pages can rely on this precise, detailed and knowledgeable manual.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 16, 2008

    A must-read for landing page testers

    This book is very comprehensive and covers a lot of excellent background material useful for beginners and experts alike. It is not a how-to guide, but it gives you the framework needed to understand all important landing page testing issue. There is a lot of practical advice, and a great chapter on avoiding common testing pitfalls.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 6, 2009

    No text was provided for this review.

  • Anonymous

    Posted February 6, 2011

    No text was provided for this review.

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