Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

5.0 3
by Tim Ash, Maura Ginty, Rich Page
     
 

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A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site

Overview

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

  • Features fully updated information and case studies on landing page optimization
  • Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
  • Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Product Details

ISBN-13:
9780470610121
Publisher:
Wiley
Publication date:
04/24/2012
Pages:
496
Sales rank:
630,831
Product dimensions:
7.30(w) x 9.10(h) x 1.10(d)

Meet the Author

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 5 out of 5 based on 0 ratings. 4 reviews.
RolfDobelli More than 1 year ago
Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan - but don't expect overnight, quick solutions. Landing page optimization - a process of diagnosing, tuning and testing - is detail work. Although Ash refers often to his own Web page "tuning" firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site's design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site's landing pages can rely on this precise, detailed and knowledgeable manual.
Guest More than 1 year ago
This book is very comprehensive and covers a lot of excellent background material useful for beginners and experts alike. It is not a how-to guide, but it gives you the framework needed to understand all important landing page testing issue. There is a lot of practical advice, and a great chapter on avoiding common testing pitfalls.
Anonymous More than 1 year ago
Anonymous More than 1 year ago