Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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More About This Book

Overview

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Product Details

  • ISBN-13: 9780470174623
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/29/2008
  • Edition number: 1
  • Pages: 384
  • Sales rank: 572,874
  • Series: Serious Skills Series
  • Product dimensions: 185.39 (w) x 233.60 (h) x 17.70 (d)

Meet the Author

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

Table of Contents

Introduction.

Part I: Background.

Chapter 1: Setting the Stage.

Chapter 2: Understanding Your Landing Pages.

Chapter 3: Understanding Your Audience.

Chapter 4: Understanding The Decision Process.

Part II: What and How to Tune.

Chapter 5: Why Your Site Is Not Perfect.

Chapter 6: Selecting Elements to Tune.

Chapter 7: The Math of Tuning.

Chapter 8: Tuning Methods.

Part III: Getting It Done.

Chapter 9: Assembling the Team and Getting Buy-in.

Chapter 10: Developing Your Action Plan.

Chapter 11: Avoiding the Pitfalls.

Appendix A: A Closer Look at the Google Website Optimizer.

Glossary.

Index.

Customer Reviews

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Sort by: Showing all of 4 Customer Reviews

  • Posted August 25, 2009

    more from this reviewer

    Ample valuable information

    Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan - but don't expect overnight, quick solutions. Landing page optimization - a process of diagnosing, tuning and testing - is detail work. Although Ash refers often to his own Web page "tuning" firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site's design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site's landing pages can rely on this precise, detailed and knowledgeable manual.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted January 16, 2008

    A must-read for landing page testers

    This book is very comprehensive and covers a lot of excellent background material useful for beginners and experts alike. It is not a how-to guide, but it gives you the framework needed to understand all important landing page testing issue. There is a lot of practical advice, and a great chapter on avoiding common testing pitfalls.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 6, 2009

    No text was provided for this review.

  • Anonymous

    Posted February 6, 2011

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