Language as a Local Practice / Edition 1

Language as a Local Practice / Edition 1

by Alastair Pennycook
     
 

ISBN-10: 0415547504

ISBN-13: 9780415547505

Pub. Date: 04/21/2010

Publisher: Taylor & Francis

"Language as a Local Practice addresses questions of language, locality and practice as a way of moving forward in our understanding of how language operates as an integrated social and spatial activity. The book draws on a variety of contexts of language use, from bank machines to postcards, Indian newspaper articles to fish-naming in the Philippines, urban

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Overview

"Language as a Local Practice addresses questions of language, locality and practice as a way of moving forward in our understanding of how language operates as an integrated social and spatial activity. The book draws on a variety of contexts of language use, from bank machines to postcards, Indian newspaper articles to fish-naming in the Philippines, urban graffiti to mission statements, suggesting that rather than thinking in terms of language use in context, we need to consider how language, space and place are related, how language creates the contexts where it is used, how languages are the products of socially located activities and how they are part of the action." Language as a Local Practice will be of interest to students on advanced undergraduate and postgraduate courses in Applied Linguistics, Language Education, TESOL, Literacy and Cultural Studies.

Product Details

ISBN-13:
9780415547505
Publisher:
Taylor & Francis
Publication date:
04/21/2010
Pages:
176
Product dimensions:
0.62(w) x 0.92(h) x 1.60(d)

Table of Contents

1 Introduction : language as a local practice 1

2 'Press 1 for English' : practice as the 'generic social thing' 17

3 The Reverend on ice again : similarity, difference and relocalization 34

4 Talking in the city : the linguistic landscaping of locality 52

5 Kerala tuskers : language as already local 70

6 Alibangbang and ecologies of local language practices 88

7 'Molding hearts ... leading minds ... touching lives' : practice as the new discourse? 110

8 Conclusion : language as a local practice 128

Notes 144

Bibliography 147

Index 164

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