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In an era when communication has become increasingly diverse and complex, this classic work on semantics?now fully revised and updated?distills the relationship between language and those who use it.
Renowned professor and former U.S. Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language?sometimes without our knowing?shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines...
In an era when communication has become increasingly diverse and complex, this classic work on semantics—now fully revised and updated—distills the relationship between language and those who use it.
Renowned professor and former U.S. Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.
1. Language and Survival.
3.Reports, Inferences, Judgments.
5.The Double Task of Language.
6.The Language of Social Cohesion.
7.The Language of Social Control.
8.The Language of Affective Communication.
9.How We Know What We Know.
10.The Little Man Who Wasn't There.
12.The Two-Valued Orientation.
13.The Multi-valued Orientation.
14.Art and Tension.
15.Poetry and Advertising.
16.The Dime in the Juke Box.
17.The Empty Eye.
18.Rats and Men.
19.Towards Order Within and Without.
Posted April 6, 2000
This is one of those books which you may have been assigned as an undergraduate. Go back and read it again. In the way that literary classics continue to inform and delight us, on second and third readings, this is a book to which one may return and learn. It is so easy to forget the basic concepts which are laid out in this easy to read and informative format. No amount of memorization or knowledge of data can replace the skills inherent in understanding language. This may be the one book which can sum it up for us.
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