The Language of Websites / Edition 1by Mark Boardman
Pub. Date: 11/01/2004
Publisher: Taylor & Francis
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of/b>/b>/b>
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts.
The Language of Websites:
- explores the ways in which websites use and present language
- covers many different types of web-based interaction, from buying online and auction sites, to search engines, email links and chatrooms
- considers the structures of language online, such as audience interaction and how hypertext alters narrative structure
- features a full glossary.
Table of Contents
Introduction: Background To Language And The Web. What the Book is Not. Human Communication. Unit 1 Getting Really Wired. The Physical Context Of Websites. A Terrible Beauty is Born. How Personal Computers Began. Everything Within. The Origins of the Web. The March of Time. Developments in Web Design. Unit 2 Front Of House. Institutional Websites. Virtually There. Websites as Metaphorical Buildings. Basic Burger - Nothing on it. Developments in Web Graphics. Marking Territory. Web Address Names. Mapping Territory. Finding your Way Around. Unit 3 Boundaries. Real And Imagined. Personal Websites. How the Web Defeats Boundaries. Publishing for Everyone. Does the Language of Websites Exist? Doppelgänger: Your Web Personality. Unit 4 Streamers And Flashers. Sound And Video. Content On The Web. The Digital Revolution. It's Alive. Multi-Media Content. Narrative Enforcement. Popup Windows and Spam. Unit 5 Ready Or Not. Searching The Web. Indexes and Catalogues. Computers as Searchers. The Language of Dead Links. Comparing Search Engines. Advanced Searching and Boolean Logic. Unit 6 The Raw Materials of Web Writing. Two Languages of the Web. What you See is Not What you Get. Index of Terms. Bibliography
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