Soelve Ohlander, Moderna Sprak
"An interesting, idea-rich and provoking read."
"This is the first book to deal with the really important question of “what to do next?” After the rise of English, the endangerment of minoritized languages the world over and the web’s tilt toward where the money is, what can we who treasure diversity as the real human (and humanizing) condition “do about” the continued and accelerating demise of scores of languages every month? Crystal is a master of simplifying (but not oversimplifying) the difficult, as well as of involving the reader in ideas and efforts that go beyond the status quo and good intentions. Three cheers for more of the same!'"
Joshua A. Fishman, Yeshiva University, Stanford University and New York University
"A helpful compact overview of global language trends and their relationship to one another."
Jean Aitchison, University of Oxford
"Crystal's insight into the current linguistic climate is valuable, his comment on the revolutionary changes informative and thorough, and his argument characteristically clear."
Dr. Murari Prasad, Yemen Observer Newspaper