Language,Power and Identity

Language,Power and Identity

by Michael Butler, George Keith
     
 

An exploration of different kinds of social power and the ways in which language is used by influential groups and institutions. Central to the work is the theme of consumerism and three contexts in which it may be investigated: media, gender and citizenship. Students have the opportunity to study significant shifts in gender identity and awareness as reflected…  See more details below

Overview

An exploration of different kinds of social power and the ways in which language is used by influential groups and institutions. Central to the work is the theme of consumerism and three contexts in which it may be investigated: media, gender and citizenship. Students have the opportunity to study significant shifts in gender identity and awareness as reflected in commercial advertising and popular music

changing notions of citizenship and community consciousness

and how businesses present themselves as public benefactors. The skills of discourse analysis are demonstrated as ways of discovering implied meaning and competing social values in a variety of contemporary texts.

Product Details

ISBN-13:
9780340730850
Publisher:
Hodder & Stoughton Educational Division
Publication date:
06/07/1999
Series:
Living Language
Pages:
96

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