Languages International Business

Languages International Business

by Doug Embleton
     
 

More and more companies and individuals are realising that to compete effectively abroad, they need to address the problems of spoken and written language/culture barriers. The existence of such problems is an indication of market opportunities - or threats. There has also been a proliferation of providers promising to meet the language-training and translation needs… See more details below

Overview

More and more companies and individuals are realising that to compete effectively abroad, they need to address the problems of spoken and written language/culture barriers. The existence of such problems is an indication of market opportunities - or threats. There has also been a proliferation of providers promising to meet the language-training and translation needs of these companies.

This book offers practical advice for all those involved in this area and equips the reader with the tools to make informed decisions about how to develop an integrated and high quality language strategy.

Product Details

ISBN-13:
9780340567906
Publisher:
Hodder & Stoughton Educational Division
Publication date:
03/19/1992
Pages:
256

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