The Last Great Ride

Overview

The Last Great Ride is the story of the wonder decade at NBC, when Brandon Tartikoff's prime-time lineup was virtually unbeatable. Shows such as Cheers, Hill Street Blues, Miami Vice, The Golden Girls, St. Elsewhere, The A-Team, Family Ties, and The Cosby Show defined broadcast entertainment. After spending the first half of the eighties in the ratings cellar, NBC surged to the top of the Nielsen charts and never looked back. Tartikoff became one of the most popular network executives in television history. His ...
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1992-10-13 Hardcover New New book. Perfect. DJ has mild shelf wear. STATED FIRST EDITION. Not a remainder. (b79)

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1992 Hard cover Unabridged. New in fine dust jacket. lt shelfwear to d/j-Book is New! 223 p.

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1992 Hard cover First edition. Unabridged. New in new dust jacket. NEW Stated First Edition DJ NOT clipped 223 p.

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New Brand New. Quality Books...Because We Care-Shipped from Canada. Usually ships within 1-2 business days. If you buy this book from us, we will donate a book to a local ... school. We donate 10, 000+ books to local schools every year. Read more Show Less

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Overview

The Last Great Ride is the story of the wonder decade at NBC, when Brandon Tartikoff's prime-time lineup was virtually unbeatable. Shows such as Cheers, Hill Street Blues, Miami Vice, The Golden Girls, St. Elsewhere, The A-Team, Family Ties, and The Cosby Show defined broadcast entertainment. After spending the first half of the eighties in the ratings cellar, NBC surged to the top of the Nielsen charts and never looked back. Tartikoff became one of the most popular network executives in television history. His knack for programming and casting was only equaled by his love of the medium itself - and his ability to have one hell of a good time at an impossible job. Now, Tartikoff gives us a highly anecdotal and richly entertaining account of his experiences in the business of "playing television." With a wry and frequently self-deprecating sense of humor, he brings to life the behind-the-scenes you never got to see, such as: his most memorable pitch meetings, including those that featured Marlon Brando, an American Indian tribe, Frank Zappa, an emissary of a U.S. president - and Tartikoff's grandmother; the making (and almost unmaking) of The Cosby Show; the casting of Cheers, where broken glass on the floor caused William Devane to lose the role to Ted Danson; how Eddie Murphy faked out Tartikoff in front of a Saturday Night Live audience; and the ones who got away - Madonna, Tom Cruise, Whitney Houston - and the one who almost got away - Michael J. Fox - because he didn't have "the kind of face you'd see on a lunch box." The years at NBC, however, were not without personal trauma. In 1982, Tartikoff had a second, life-threatening battle with Hodgkin's disease. With characteristic grit, determination, and sheer willpower, Tartikoff fought back the disease, hardly missing a day of work - and now shares lessons learned about how prioritizing what's really important can make you better, stronger, and more effective in all areas of life. From the comic and sometime
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
This account of Tartikoff's tenure as head of programming at NBC-TV from 1980 to 1991, during which time the network rose to and retained top ratings, offers primarily a string of ``and then I developed . . . '' stories. Tartikoff was responsible for NBC's airing of The Cosby Show , Hill Street Blues and The A-Team , among other highly successful series, and here, with freelance writer Leerhsen, he tells how he did it. Tartikoff provides particularly interesting material about the projects that were pitched to him by figures as notable as Marlon Brando and Frank Zappa, most of which he rejected, and about his relations with such industry tycoons as mentor Fred Silverman and MTM Productions wizard Grant Tinker. Tartikoff also tells of his mistakes, including the quickly-cancelled shows Manimal and Pink Lady and Jeff , plus his rejection of an opportunity to invest in the development of the chubby-faced Cabbage Patch Doll. His memoir chronicles significant TV history, but its scattershot style is off-putting. ( Oct. )
Library Journal
From 1980 to 1991, Tartikoff was the head of programming for NBC-TV, during which time the network rose from third to first in the ratings and garnered dozens of Emmys, thanks to programs like The Cosby Show , Hill Street Blues , and Miami Vice . This breezy memoir emphasizes anecdotes involving personalities as diverse as Marlon Brando, Julie Nixon, and Mr. T. The title refers to the author's belief that the heyday of network TV has passed, thanks to the inroads made by cable, independent stations, and the VCR boom. Without sounding self-serving, the author does come off very much unlike the neurotic, tyrannical type associated with network TV. Recommended for most public libraries. Previewed in Prepub Alert, LJ 11/1/91.-- Thomas Wiener, formerly with ``American Film''
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Product Details

  • ISBN-13: 9780394587097
  • Publisher: Random House, Incorporated
  • Publication date: 2/15/1992
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 223

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