The Last Original Idea

The Last Original Idea

by Alan K'necht, Geri Rockstein
     
 

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The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the… See more details below

Overview

The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.

Product Details

ISBN-13:
9780741492265
Publisher:
Infinity Publishing
Publication date:
12/30/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
5 MB

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