Overview

The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
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The Last Original Idea

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Overview

The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
Read More Show Less

Product Details

  • ISBN-13: 9780741492265
  • Publisher: Infinity Publishing
  • Publication date: 12/30/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 5 MB

Meet the Author

Alan is founder and president of K'nechtology Inc., one of Canada's Leading SEO, SEM and Web analytics consulting firms since 1998. In 2010, he helped found Digital Always Media a full service SEO, SEM and social media marketing company. K'necht has been implementing web analytic solutions since 1996. K'necht is an internationally published columnist, has been interviewed by numerous publications including: Cnet, The Wall Street Journal, Globe & Mail, National Post and CBC radio. Over the years he has delivered many keynote and conference addresses at events throughout North America, Australia and England. Geri has been passionate about words from the time she was four years old when she started to read. She started writing for the Internet over 10 years ago while she was the division director of an online music delivery company. Realizing that cutting and pasting offline materials onto websites was counterproductive, she began to write effectively for the online world. Over the years Geri has written for a wide range of clients in many industries. Geri provides her clients with a full range of business communications, both online and offline, including brochures, newsletters, press releases, articles, and corporate blogs.
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