Joe Kutchera is a leading seaker and consultant on reaching Hispanics and Latin Americans online, bringing over 11 years of interactive sales and marketing experience to his clients. Previously Joe launched ContextWeb's Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-Language Markets.
During his nine-year tenure at Time Warner, Joe built we properties such as Warner Bros. Online, ThisOldHouse.com, CNNMoney, and CNNExpansion. During his last two years at the company, Joe started the digital ad sales team for Grupo Editorial Expansion in Mexico City, aacquired by Time Inc. in 2005, launching the websites CNN Expansion, Quien.com, and Chilango. com.
You can read Joe's columns about best practices for reaching U.S. Latinos onlline on MediaPost and Portada. Joe has spoken at conferences and universities in the U.S., Spain, and Mexico about the consumer behavior of HIspanics and Latin Americans online as well as how to develop and localize content for them. In addition, Joe has written for iMedia, Life & Style, and Chilango magazines as well as the Milwaukee Journal Sentinel, his hometown newspaper.
Joe has served as a board member for the Interactive Advertising Bureau (IAB) in Mexico and as a member of the HIspanic Committee for the IAB in the United States. He has a BA from Macalester College and an MBA from Fordham University. He currently lives in Chicago and has lived in Mexico City, Newe York. Prague, and San Juan, PR. You can read his blog and share a downloadable sample chapter of this book with your friends at www.JoeKutchera.com.