Laughing at Wall Street: How I Beat the Pros at Investing (by Reading Tabloids, Shopping at the Mall, and Connecting on Facebook) and How You Can, Too

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$20,000 to $2 million in only three years— the greatest stock-picker you never heard of tells you how you can do it too

Chris Camillo is not a stockbroker, financial analyst, or hedge fund manager. He is an ordinary person with a knack for identifying trends and discovering great investments hidden in everyday life. In early 2007, he invested $20,000 in the stock market, and in three years it grew to just over...

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Laughing at Wall Street: How I Beat the Pros at Investing (by Reading Tabloids, Shopping at the Mall, and Connecting on Facebook) and How You Can, Too

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Overview

$20,000 to $2 million in only three years— the greatest stock-picker you never heard of tells you how you can do it too

Chris Camillo is not a stockbroker, financial analyst, or hedge fund manager. He is an ordinary person with a knack for identifying trends and discovering great investments hidden in everyday life. In early 2007, he invested $20,000 in the stock market, and in three years it grew to just over $2 million.

With Laughing at Wall Street, you’ll see:
•How Facebook friends helped a young parent invest in the wildly successful children’s show, Chuggington—and saw her stock values climb 50%
•How an everyday trip to 7-Eleven alerted a teenager to short Snapple stock—and tripled his money in seven days
•How $1000 invested consecutively in Uggs, True Religion jeans, and Crocs over five years grew to $750,000
•How Michelle Obama caused J. Crew’s stock to soar 186%, and Wall Street only caught up four months later!

Engaging, narratively-driven, and without complicated financial analysis, Camillo’s stock picking methodology proves that you do not need large sums of money or fancy market data to become a successful investor.

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Editorial Reviews

Publishers Weekly
In an era marked by economic downturn, market volatility, and investment losses, consumers may have little confidence in Wall Street and in the ability of professional stock pickers to help them grow their assets. Amateur investor Camillo—who claims to have parlayed a ,000 into million during 2007-2010, the worst years of the recession—pitches his own “do it yourself” technique. While portions of Camillo’s method smack of common sense (e.g. consumers should only invest after creating a nest egg), readers with little familiarity with investing should be wary of his advice. The author only discusses potential losses at the end of the book when describing options and leverage, risky techniques, which he espouses as a way to maximize potential gains. He summarily dismisses both technical and fundamental analysis, slams professional stock pickers as a whole, and asserts that amateur investors actually have an advantage over professionals in their ability to more effectively spot trends in the marketplace. He cites smart investment opportunities—in Apple say, or J. Crew—that “anyone” could spot simply by opening her eyes and trusting her own judgment about information. While Camillo has clearly been lucky and has honed his technique, the probability that readers can replicate his experience and success is questionable. (Nov.)
From the Publisher

“You don’t need Wall Street to be a successful investor. In fact, Chris Camillo’s inspirational approach to creating wealth shows that you know more than the suits on Wall Street —and that knowledge can make you millions.”
--T. Harv Eker, Author of #1 NY Times Bestseller Secrets of the Millionaire Mind
 

"Chris Camillo shows the power that self-directed investors today have to transcend the advice of Wall Street gurus."
--Perry Blacher, CEO of Covestor-the world's largest portfolio verification service
 
“In Laughing at Wall Street, Chris Camillo's personal story, engaging anecdotes, and practical common sense explanations show the novice and amateur investor what works and what doesn't. I'm intrigued. And inspired.” 
--Erin Chase, Author of The $5 Dollar Dinner Mom Cookbook
 
"Chris Camillo's Laughing at Wall Street is a fun, practical guide for the novice investor on how to use tools at their disposal such as social media and observation of everyday shopping patterns to become a successful investor. Readers can benefit from Camillo's personal experiences of investing success to create their own winning portfolios!"
-- Jordan E. Goodman, personal finance expert and author of Fast Profits in Hard Times
 
“It’s time to beat the “Street” like Chris did.  If that intrigues, excites and inspires you, read his compelling book!”
--Mark Victor Hansen, co-creator of Chicken Soup for the Soul
 
Laughing At Wall Street is a terrific way to create a financially fit future”
--Denise Austin, America's Favorite Fitness Expert and bestselling author of Pilates for Every Body and Fit and Fabulous After 40

Kirkus Reviews
It took "self-directed" investor Camillo just three years to transform $20,000 into $2,000,000. It should take readers about three pages of this book to realize that duplicating that feat is going to take considerably longer. The tone is like a loud, late-night infomercial, and the opening paragraphs make striking it rich seem so easy. However, any thoughts readers may have of hacking through the Wall Street jungle in search of riches will soon give way to confusion over concepts like maximizing call options contracts. Camillo's road to wealth was a convoluted path of highly technical and complicated financial tools. That's not to say that replicating his considerable achievements is impossible; it's just a lot more complicated than the author would have investment neophytes believe. All that's needed, according to the author, is for readers to use their already finely tuned consumer radar to scope out the next Ugg boots sensation before Wall Street catches on. The bigwigs in their ivory towers, he writes, have a huge blind spot when it comes to zeroing in on such things. We Main Street types, on the other hand, have the inside track because our kids happen to be the arbiters of all things cool and popular. Even if Camillo's premise is correct, actually capitalizing on Main Street's alleged entrepreneurial advantage over Wall Street requires a lot more technical expertise than is available in this high-pressure how-to guide. It's probably a good place to start, but fresh-faced investors simply need more information. Initially tantalizing until the sober reality of complicated investing tactics kicks in.
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Product Details

  • ISBN-13: 9780312657857
  • Publisher: St. Martin's Press
  • Publication date: 11/8/2011
  • Pages: 240
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.00 (d)

Meet the Author

CHRIS CAMILLO is one of one of the world’s top performing amateur investors. Most recently a market research executive, his jobs over the years have included washing and selling cars, delivering pizza, and folding clothes at The Gap. He lives in Texas with his family.

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Read an Excerpt

1
 

“EENY, MEENY, MINEY, MO”
Investments of a Twelve-year-old

“Dad, Dad, Dad! I’m going to be rich!” I screamed as I burst uninvited into my parents’ bathroom waving a copy of The Wall Street Journal in the air.
I was twelve years old and, like a lot of other boys growing up on Long Island, usually spent most of what little money I had on baseball cards. That was until that morning, when I came to the realization that, for years, I had been throwing my allowance away on a mass-produced pseudo-investment that would likely never substantially increase in value. Much of my adolescence had been spent analyzing baseball player stats and negotiating card trades with friends and fellow collectors at swap meets—and for what? Even my prized 1984 baseball card set had barely appreciated in value for two years! I had mistaken a hobby for investing. When I realized this, I swore that the industry would never get another dime of my hard-earned money. I decided it was time I graduated to the big leagues of investing.
Hopping atop my parents’ bathroom vanity that early December morning, I ripped open The Wall Street Journal to enlighten my father on my groundbreaking discovery.
Amid pages of micro-type stock quotes I had encircled the stock symbol for Toys“R”Us.
“Twenty-two days till Christmas!” I announced. “Just think of all the Christmas and Hanukkah toys parents will be buying in the next few weeks! I’m telling you, Dad, this is a sure thing!”
I then handed my father a fist-size roll of $1 and $5 bills—representing months of hoarding my allowance and birthday cash—and urged him to help me facilitate the purchase of stock in Toys“R”Us. “Quick, Dad! Call your broker!”
My father, a lawyer, had limited investing experience, but he was wise enough not to take my money. Instead, he taught me an important lesson in stock investing I would never forget. He explained that the price of Toys“R”Us stock already reflected all widely known information about the company including past, present, and anticipated future sales. I learned that the price of the company’s stock, much like the stock price of other companies that benefit from holiday sales, does not go up in value each holiday season—as investors already anticipate that the company will sell more toys at that time of year. A decade later I would relearn this lesson while studying the “efficient markets theory” in business school. The theory asserts that it is not possible for a person to achieve investment returns greater than average market returns, given the information publicly available at the time of the investment.
“But then how do you know,” I asked my father, “when to buy a company’s stock?”
“That depends,” he replied. “The very best time to buy a company’s stock is when you think you know something about that company that others don’t. Otherwise, picking stocks at random gives you as good a chance of picking winners as any stock-picking strategy. Never let anyone tell you different.”
I had heard all I needed to hear. I had a wad of cash burning a hole in my pocket and I was eager to get in the big-money game of investing. So, with my eyes closed, and chanting, “Eeeny, meeny, miney, mo,” I picked my first-ever stock investment. And as dumb luck would have it, just a few months later the small energy company whose stock I purchased at random from the paper that day was acquired at a stock price nearly double what I’d paid. Little did I know at the time that I would go on to spend the greater part of my teen years trying to repeat that initial investing success.
EASY COME, EASY GO
In the months and years that followed that first investment, I would learn that easy money can be as much a curse as a blessing. Perhaps you have heard stories about lottery winners losing their multimillion-dollar fortunes just a few years after hitting the big jackpot. For me it was the same story, just with a smaller pot. I might have had only a few hundred dollars of made money to lose, but that represented all the money I had in the world.
My dad had explicitly warned me not to let “beginner’s luck” go to my head. “Lightning,” he said, “rarely strikes twice in the same spot.” But not surprisingly, being an almost-teenage know-it-all, I wasn’t listening to what I didn’t want to hear. What did he know, anyway? My dad was a lot of things, but a risk taker was not one of them. Neither he nor my mom believed in shortcuts.
Dad was born and raised in the South Bronx and studied very hard to earn a full-ride scholarship to Fordham University, where he graduated number one in his class. He then spent twenty-two years as a corporate attorney at JCPenney, where he slowly worked his way up the ladder to become the company’s head of litigation, and eventually executive vice president and general counsel of its life insurance division.
My mother received her master’s degree in education, and after many years working endless hours as a teacher and school administrator, she became principal of a small Catholic school in a low-income Hispanic neighborhood—an often difficult yet gratifying job she thoroughly enjoyed. The straight-and-narrow path of hard work and patience paid off for both my parents, providing them with the financial means to raise me and my three siblings in upper-class neighborhoods.
Yet, while we were far from poor, my parents were solely reliant on compensation from their careers as a means to building wealth. Investing just wasn’t something they did. My dad had a stockbroker only out of necessity, to process the corporate stock grants he occasionally received from his company.
My parents’ lack of income diversity made them slaves to their employers. In 1988, when JCPenney suddenly announced it was relocating the company’s headquarters from Manhattan to a plot of uninhabited farmland on the border of Texas and Oklahoma, we were left with no other option than to leave our extended family and friends to start a new life two thousand miles away from everything we had ever known. The move tore my large close-knit family in half, both physically and emotionally; we had lived in close proximity for generations.
I was in eighth grade at the time and was forced to change schools mid-year. It was not an easy transition. I was an Italian American kid with a thick “Noo Yawk” accent who had grown up in an ethnic melting pot in the predominantly Jewish neighborhood of Great Neck, Long Island. The people and terrain of Texas were as unfamiliar to me as China would have been.
At that first dreaded cafeteria school lunch west of the Mississippi, I reluctantly took a seat next to a group of my new classmates, some of whom were sporting Field & Stream or Ducks Unlimited baseball caps and chewing tobacco. A note was passed to me from across the table. It read, “Interstate 35 North—Go Home, Yankee.”
It would be a full year before I adjusted my wristwatch from Eastern to Central Standard Time. I refused to accept my new life as permanent. I was intent on getting my old life back, and if I could find a shortcut to doing so, all the better. My parents taught us to believe that the fruits of success came only with hard work. But look where all that hard work had gotten us. I might have been only thirteen at the time, but I had tasted the fruits of success in the stock market and I wanted more of it. A lot more! I knew that with enough of it, I could buy my old life back—and never again be at the mercy of others.
WASH AND REPEAT
As a result of that first stock investment, in just a few months I had doubled my savings to nearly $1,000. The stock market would be my ticket out of the hell that was my new life. But I knew it would take a lot more than $1,000 to convince my dad to quit his job and move the family back home to New York. I calculated that if I could just repeat my last investment success and double my $1,000 ten times in a row, I would have a million dollars—easy enough to achieve. So with the newspaper’s Business section in hand, eyes closed, I yet again picked a stock at random and proceeded with the next phase of my investment experiment.
I don’t remember the name of my second, third, or fourth stock picks. Needless to say, my father was right. That first stock pick had been just blind luck after all. Clearly I couldn’t just “will” myself to fortune with wishful thinking. Don’t get me wrong. I still believed the stock market to be my golden ticket, but I realized that I would have to step up my investing strategy.
LEARNING THE HARD WAY
I became obsessed. I read all the investing books, and soon knew every Wall Street Journal and Barron’s columnist by name. There wasn’t an investment type (stocks, bonds, commodities) or trading strategy (growth, value, momentum) I didn’t try.
I recall riding my BMX bike home one summer afternoon from the Dallas commodities exchange while balancing a one-hundred-ounce bar of silver bullion on the handlebars. I had just finished reading a book about the Hunts, one of the world’s wealthiest families. They tried to corner the global silver market in the 1970s by amassing more than two hundred million ounces of the metal, equivalent to half the world’s deliverable supply.
Unfortunately, my own silver experiment was ultimately more of a novelty than an investment. My $500 silver bar appreciated only $12 in eight months, and if I had held onto it, my investment would have been worth roughly the same amount ten years later. Unless you are seeking an investment that could also serve as the world’s most interesting and expensive paperweight, I would leave commodities to the professional speculators.
By the time I turned sixteen, CNBC had become my MTV, and “money honey” finance anchor Maria Bartiromo was my Pamela Anderson. I had become a human sponge for all things financial. If I learned anything worth remembering about investing during those teenage years, it was what drove other people to buy and sell stocks. It was this insight into Wall Street’s investing behavior that would eventually empower me to crack the black box of investing success for myself.

 
Copyright © 2011 by Chris Camillo

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