Launch: How to Quickly Propel Your Business Beyond the Competition [NOOK Book]

Overview

"Hands on and generous, Michael shows you preciselyhow he does it, step by step."?Seth Godin, author of Linchpin

"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."?Brian Solis, author of Engage!

"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success."?Scott Monty, Head of Social Media, Ford Motor Company

"If you're looking for a better way to reach the business heights

... See more details below
Launch: How to Quickly Propel Your Business Beyond the Competition

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 43%)$24.95 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

"Hands on and generous, Michael shows you preciselyhow he does it, step by step."—Seth Godin, author of Linchpin

"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."—Brian Solis, author of Engage!

"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success."—Scott Monty, Head of Social Media, Ford Motor Company

"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch."—David Meerman Scott, author of Real-Time Marketing and PR

"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works."—Chris Brogan, President, HumanBusinessWorks.com, and coauthor of Trust Agents

"Theory is fine, really. But what's even better is how-to action.And that's precisely what you'll find here."—Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules

"Mike's teachings absolutely work! This book is a must-read for anyone serious about building a sustainable empire on a solid foundation in today's fast-moving, new media world."—Mari Smith, coauthor of Facebook Marketing: An Hour a Day

Read More Show Less

Product Details

  • ISBN-13: 9781118102787
  • Publisher: Wiley
  • Publication date: 5/23/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,178,961
  • File size: 4 MB

Meet the Author

Michael A. Stelzner is the founder of SocialMediaExaminer.com—a popular online magazine that helps businesses answer social media questions with useful how-to articles, in-depth case studies, expert interviews, and original research. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit.
Read More Show Less

Table of Contents

Preface.

Acknowledgments.

Chapter 1 Rockets Don’t Fly Themselves.

The Problem with Marketing.

The Internet as the Great Paralyzer.

Meet the Enemy: Channel Overload Syndrome.

Do People Really Trust Your Business?

Introducing the Elevation Principle.

Elements of the Elevation Principle.

Why the Formula Works.

Chapter 2 Starting Your Mission Plan.

Establishing Your Clear Vision.

Crafting Measurable Goals.

Setting Your Course Trajectory.

Chapter 3 Finding Inspiration by Looking Outward.

Identifying Role Models.

Leveraging Inspirational Content.

Setting Up an Idea Vault.

Creating a Discovery System.

Why the Outward Focus?

Chapter 4 Leveraging the Power of Other People.

The Power of Other People.

Who Do You Want to Reach?

Developing Profiles for Your Ideal Reader Base.

How to Identify the Problems and Desires of Your Reader Base.

What Problems Are They Facing?

Working with Outside Experts.

Leveraging Fire Starters.

Why Focus on Other People?

Chapter 5 Actively Engaging Other People.

Reciprocity Marketing.

The Importance of Giving Genuine Gifts.

Using Social Proof.

Moving People to Action.

Why Engage?

Chapter 6 Making Content the Fuel of Your Marketing.

Proof That Content Works.

What Makes for Great Content?

Creating an Editorial Guide.

Mapping an Editorial Calendar.

Why Content?

Chapter 7 Creating and Using Primary Fuel.

What Is Primary Fuel?

Comprehensive How-to Articles.

Expert Interviews.

Reviews.

Case Studies.

News Stories.

Contrarian Stories.

Chapter 8 Creating and Using Nuclear Fuel.

What Is Nuclear Fuel?

Reports Based on Surveys.

White Papers.

Top 10 Contests.

Micro Events.

Chapter 9 How to Employ Marketing.

What Does ‘‘Caging Marketing Messages’’ Mean?

How to Employ Marketing Messages.

The Last Word: The Elevation Principle Revisited.

Appendices Primary Fuel Content Samples.

Appendix A: Comprehensive How-to Article.

Appendix B: Expert Interview.

Appendix C: Review.

Appendix D: Case Study.

Appendix E: Contrarian Story.

Glossary.

About the Author.

Discover More About the Elevation Principle.

Index.

Read More Show Less

Customer Reviews

Average Rating 4
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 20, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)