Launch!: The Critical 90 Days from Idea to Market


WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook.

Ninety-seven percent of a rocket?s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.


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Launch!: The Critical 90 Days from Idea to Market

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WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook.

Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.

Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need.

Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides—and Duffy provides real-life examples and practical guidance for both.

In his rapid-fire, 90-day plan, Launch! walks you through:

  • The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.
  • Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully.
  • Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.

As Duffy writes, “Today everyone is an entrepreneur. It’s not about building the next Virgin or Google or Facebook. It’s about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor—and eat their lunch.”

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Editorial Reviews

Publishers Weekly
Serial entrepreneur Duffy, currently CEO of the Launch Project, has learned from the best; he's worked with Tony Robbins and Richard Branson's Virgin Group has acquired his latest venture. Here, he offers a "flight plan" for entrepreneurs and corporate managers who are launching a business or product. The present is the best possible time to be an entrepreneur, argues Duffy, whether you are starting your own business or expanding your company's—there's a low barrier to entry and plenty of opportunity for growth. According to Duffy, speed is essential, as is carefully building out and developing your big idea. Duffy illustrates his points with examples from businesses such as Starbucks and Spanx. He advises readers to surround themselves with smart, encouraging people, assemble resources, plan carefully and well, and dream big. Though he addresses the nitty-gritty—raising money, navigating your first 30 days on the market—he concentrates on bigger questions: getting unstuck from fear and striving for big dreams, big projects, and big possibilities. Readers will appreciate this quick, snappy primer for getting business ideas off the ground. Agent: Nena Madonia, Dupree/Miller & Associates. (Mar.)
From the Publisher
“Launch! will help any entrepreneur take a new business to the moon. Scott Duffy’s step-by-step advice is like mission control for getting your next great idea off the ground.”
HARVEY MACKAY, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

“The perfect solution for anyone who has ever asked, how do I succeed in business?”
GREG REID, bestselling author of Stickability and filmmaker

“If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy’s book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched.”
MARK VICTOR HANSEN, cocreator of the Chicken Soup for the Soul and the One Minute Millionaire series

“Scott inspires you to Launch! and take your life to a whole new level!”

LES BROWN, bestselling author of Live Your Dreams and It’s Not Over Until You Win

“No other recent book on start-ups takes a comprehensive view of the business and human elements of entrepreneurship like Launch! Scott Duffy offers a practical big-picture guide for aspiring entrepreneurs navigating the crucial first 90 days of launching a business. From team building to personal motivation, financial planning to family sacrifices, Duffy uses poignant anecdotes from his own prolific career to bring the lessons of Launch! to life. A must read.”

MARK SIEGEL, managing director, Menlo Ventures

“Who’s hungry for Launch!? Scott Duffy has done a phenomenal job crystallizing the hard work it takes and strategies required to put something on the map.”

BEN KAUFMAN, founder, and Mophie

Kirkus Reviews
A breezy handbook for entrepreneurs on how to launch a new business, product or service. Business consultant Duffy debuts with a realistic view of entrepreneurship, balancing both inspiration and caution. "There has never been a better time to be an entrepreneur," he writes. "Today there are more businesses, products, and services being launched than at any time in history." However, success demands vision, passion and perseverance, as well as the ability to move from idea to the marketplace quickly—within 90 days. Speed is critical in an era of exponential change when the competition is faster, more agile and better equipped. Based on his experiences working with business coach Tony Robbins and with major media brands, Duffy describes a three-part systematic approach to entrepreneurial ventures, from limiting your personal risk to assembling financial and other resources to developing the strategies and partnerships needed to introduce your product. Stressing that large companies take too long to execute their best ideas, he explains how an unhappy customer can start a competitive company with just a laptop, a mobile phone, an Internet connection and a social media account. For instance, Sara Blakely, a young Floridian, invested $5,000 in her vision for the future of underwear to create Spanx, a company that now boasts yearly sales of more than $250 million. Duffy balances dream-come-true stories with cautionary advice on how to mitigate risk and how to manage when things go awry. His practical tips include the need to stay focused, avoid perfectionism, surround yourself with positive people, build a culture of teamwork and innovation, and get plenty of stress-relieving exercise. Be fast, and keep it simple (one-page business plans only). Solid advice for novice risk-takers.
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Product Details

  • ISBN-13: 9781591846062
  • Publisher: Penguin Publishing Group
  • Publication date: 3/20/2014
  • Pages: 240
  • Sales rank: 674,432
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Scott Duffy is the CEO of the Scott Duffy Training Group. He began his career working for bestselling author and speaker Tony Robbins and went on to work for big media brands like CBS Sportsline, NBC Internet, and His latest venture was acquired by Richard Branson’s Virgin Group. He lives in Southern California with his wife and two children.


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