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Launching a Successful Fashion Line: A Trendsetters Guide

Overview

Launching a Successful Fashion Line: A Trendsetters Guide, is a creative, fully illustrated guide that shows everyday trendsetters how they can create, brand and sell their own fashion collection.

Filled with brilliant illustrations, encouragement, case studies and practical step-by-step lists, A Trendsetters Guide is a must have for anyone seeking to strike fashion gold.

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Overview

Launching a Successful Fashion Line: A Trendsetters Guide, is a creative, fully illustrated guide that shows everyday trendsetters how they can create, brand and sell their own fashion collection.

Filled with brilliant illustrations, encouragement, case studies and practical step-by-step lists, A Trendsetters Guide is a must have for anyone seeking to strike fashion gold.

Read More Show Less

Editorial Reviews

From Barnes & Noble

Okay, you're not Beyonce, Adele, or Lindsay Lohan, but you want to start your own fashion line. Sketching dreamy designs on paper is easy; the hard parts are the marketing, merchandising, financing, and business strategy planning that will make the difference between success and sullen defeat. Ralinda Harvey's Launching a Successful Fashion Line shepherds you step-by-step through the difficult processes of creating, branding, and selling your homegrown inspirations. Its illustrations, checklists, case studies, and professional savvy are designed to save you hundreds of hours of learning by painful error.

Michelle Marozik

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Product Details

  • ISBN-13: 9781408128824
  • Publisher: A&C Black Publishers, Ltd.
  • Publication date: 2/15/2012
  • Edition description: New Edition
  • Pages: 192
  • Sales rank: 1,414,744
  • Product dimensions: 8.30 (w) x 8.20 (h) x 0.60 (d)

Meet the Author


Ralinda Harvey, principle of Gloss Marketing, is a US-based fashion marketing and business development consultant. In addition to working with countless fashion entrepreneurs across the US and Asia she's held posts at Gap Inc., The Fashion Institute of Los Angeles and DailyCandy.     
 
Katharina Pretl (pen name Lana Futura) trained as a fashion designer and illustrator in Vienna and is based in Los Angeles.  Her signature illustrations have been commissioned by celebrities, designers and tastemakers across the US and Europe.
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