Launching New Ventures: An Entrepreneurial Approach / Edition 6

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Overview

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity—the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

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Editorial Reviews

From the Publisher

"I would describe it as a very valuable book that addresses the skill sets necessary for students to begin thinking in ways that are more creative and productive... and can lead them to successful careers that they otherwise would have never realized."

"This book is worth looking at. It has a well-organized structure with an easy-to-follow style and layout. The content is current with good teaching resources."

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Product Details

  • ISBN-13: 9780538481793
  • Publisher: Cengage Learning
  • Publication date: 6/1/2011
  • Edition description: New Edition
  • Edition number: 6
  • Pages: 608
  • Sales rank: 147,898
  • Product dimensions: 7.20 (w) x 9.20 (h) x 1.10 (d)

Meet the Author


Dr. Kathleen R. Allen is the coordinator of the Undergraduate Entrepreneur Program at the Lloyd Greif Center for Entrepreneurial Studies at the University of Southern California, Marshall School of Business, which was ranked by Success as the #1 Entrepreneur Program for Curriculum. She is a founding member of a commercial development firm, as well as a brokerage and a new high-technology manufacturing venture. Her expertise in new and emerging ventures, coupled with her experience in feasibility analysis and market research, has made her a valuable resource for many government agencies and businesses. In 1997, Dr. Allen was chosen as the National Spokesperson for the Microsoft Office Small Business Edition Campaign. The author of five books, she has also published numerous articles in prominent journals and magazines.
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Table of Contents

Part I: ENTREPRENEURIAL OPPORTUNITY. 1. Understanding Entrepreneurship. 2. Preparing for the Entrepreneurial Journey. 3. Recognizing and Shaping an Opportunity. 4. Developing and Testing a Business Model. Part II: FEASIBILITY ANALYSIS. 5. Analyzing the Industry and Market. 6. Analyzing Product/Service Design and Protection. 7. Building the Founding Team. 8. Calculating Startup Capital Requirements. Part III: BUSINESS DESIGN. 9. Proof of Concept: A New Approach to Business Plans. 10. Choosing the Legal Form of Organization. 11. Incorporating Ethics and Social Responsibility into the Business. 12. Designing an Entrepreneurial Organization. 13. Planning Startup Operations. 14. Developing a Startup Marketing Plan. 15. Funding a Startup Venture. Part IV: PLANNING FOR GROWTH AND CHANGE. 16. Funding a Rapidly Growing Venture. 17. Planning for Growth. 18. Planning for Change. Case Studies. Appendix: Feasibility Analysis. Notes. Index.

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