LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity—the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.
"I would describe it as a very valuable book that addresses the skill sets necessary for students to begin thinking in ways that are more creative and productive... and can lead them to successful careers that they otherwise would have never realized."
"This book is worth looking at. It has a well-organized structure with an easy-to-follow style and layout. The content is current with good teaching resources."
Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
Part I: ENTREPRENEURSHIP AND OPPORTUNITY. 1. Understanding Entrepreneurship. 2. Preparing for the Entrepreneurial Journey. 3. Creating Opportunity. Part II: FEASIBILITY ANALYSIS. 4. Analyzing the Industry and Market. 5. Developing and Testing a Business Model. 6. Prototyping a Solution. 7. Protecting the Startup's Assets. 8. Calculating Startup Capital Requirements. 9. Building the Founding Team. Part III: BUSINESS DESIGN. 10. Preparing a Business Plan. 11. Designing an Entrepreneurial Organization. 12. Choosing the Legal Form of Organization. 13. Developing the Startup Marketing Plan. 14. Creating a Startup Funding Strategy. 15. Incorporating Ethics and Social Responsibility Into the Business. Part IV: PLANNING FOR GROWTH AND CHANGE. 16. Planning for Growth and Change. 17. Funding Growth. Case Studies.