Launching the Imagination / Edition 4

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Overview

Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more:

•Concise. Every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible.

•Colorful. In addition to full-color throughout the book, the writing livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact.

•Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.

•Contemporary. Over half of the visual examples now represent artworks completed since 1970, and over 120 of the artworks now date from 2000 to the present.

•Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.

• 82 new images have been added, representing major artists and designers including Janet Echelman, Kendall Buster, Lilian Garcia-Roig, Michael Mazur, Matthew Ritchie, Sarah Sze, Mark Tansey, Niklaus Troxler, Leo Villareal, Richard Wilson, and Yayoi Kausama.

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Product Details

  • ISBN-13: 9780073379241
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/28/2011
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 424
  • Sales rank: 191,975
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Meet the Author

Author, artist, and educator Mary Stewart is the Foundations Program Director for the Art Department at Florida State University and co-founder of Integrative Teaching Thinktank, a national organization devoted to strengthening college-level teaching. She regularly gives workshops and lectures on creativity, curriculum design, visual communication, leadership and visual narrative. Her artwork has been shown in over eighty exhibitions nationally and internationally, and she has received two Pennsylvania Council on the Arts grants for choreography. She received the FATE (Foundations in Art: Theory and Education) Master Educator award and the National Council of Arts Administrators Award of Distinction in 2009.

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Table of Contents

Preface

Introduction

**PART 1: TWO-DIMENSIONAL DESIGN

*CHAPTER 1: BASIC ELEMENTS

Line

Shape

Texture

Value

Profile: Phillia Yi

CHAPTER 2: THE ELEMENT OF COLOR

Color Theory

Color Physics

Color Interaction

Defining Color

Color Schemes

Composing with Color

Color, Emotion, and Expression

Profile: Anne Baddeley Keister

CHAPTER 3: PRINCIPLES OF TWO-DIMENSIONAL DESIGN

Unity and Variety

Balance

Scale and Proportion

Rhythm

Movement

Emphasis

Profile: Bob Dacey

CHAPTER 4: ILLUSION OF SPACE AND ILLUSION OF MOTION

Creating the Illusion of Space

Animated Space: Constructing Mulan

The Illusion of Movement

Profile: Ken Stout

PART 2: CONCEPTS AND CRITICAL THINKING

CHAPTER 5: CULTIVATING CREATIVITY

Design and Creativity

Seven Characteristics of Creative Thinking

Goal Setting

Time Management

Profile: Nancy Callahan and Diane Gallo

CHAPTER 6: PROBLEM SEEKING AND PROBLEM SOLVING

Problem Seeking

Convergent and Divergent Thinking

Brainstorming

Visual Research

Variations on a Theme

An Open Mind

Habits of Work

Profile:Adam Kallish, Rodger Mack

CHAPTER 7: DEVELOPING CRITICAL THINKING

Establishing Criteria

Form, Subject, and Contents

Stop, Look, Listen, Learn

Types ofCritiques

Developing a Long-Term Project

Turn up the Heat: Pushing Your Project's Potential

Concept and Composition

Accepting Responsibility

Profile: Heidi Lasher-Oakes

CHAPTER 8: CONSTRUCTING MEANING

Building Bridges

Purpose and Intent

Context

Connections

Aesthetics

Drama

Profile: Roger Shimomura, Ken Botnick

PART 3: THREE-DIMENSIONAL DESIGN

CHAPTER 9: ELEMENTS OF THREE-DIMENSIONAL DESIGN

Defining Form

Form and Function

Orthographic Projection

Degrees of Dimensionality

Line

Plane

Volume

Mass

Space

Texture

Light

Color

Time

The Complexity of Three-Dimensional Design

Profile: Rick Paul

CHAPTER 10 PRINCIPLES OF THREE-DIMENSIONAL DESIGN

Unity and Variety

Balance

Scale

Proportion

Emphasis

Repetition and Rhythm

Profile: Marilyn da Silva

CHAPTER 11: MATERIALS AND METHODS

Choice of Materials

Connections

Transitions

Traditional Materials, Contemporary Uses

Student Materials

Materials and Meanings

Profile: David MacDonald

CHAPTER 12: PHYSICAL AND CEREBRAL

Constructed Thought

Physical forces

Cerebral Qualities of Sculptural Objects

Contemporary Questions, Contemporary Answers

Expressing Ideas in Physical Form

Profile: Todd Slaughter

PART 4: TIME DESIGN

CHAPTER 13: ASPECTS AND ELEMENTS OF TIME

Building Blocks

Duration

Tempo

Intensity

Scope

Setting

Chronology

Schindler's List: Content and Composition

Profile: Sharon Greytak

CHAPTER 14: NARRATIVE AND NON-NARRATIVE

Tell Me a Story

Working with Multiple Images

Establishing Boundaries

Causality

Story and Style in Citizen Kane

The 15-Second Narrative

Non-Narrative

Profile: Michael Remson

CHAPTER 15: INTERDISCIPLINARY ARTS

Exploring the Visual Book

Installation Art

Performance Art

Advantages of Interdisciplinary Art

Profile: Samuel Yates

Key Readings

Notes

Glossary

Credits

Index
*Each chapter includes: Key Questions interspersed throughout, Summaries, and Key Terms
**Students who buy the Third Edition will have access to McGraw-Hill’s MyArtStudio, a website with dozens of interactions that allow students to study and experiment with various elements and principles of art, and to view videos of art techniques and artists at work. (This website is adapted from the Core Concepts CD-ROM of the previous two editions. The new online format is redesigned and is now even easier to use.)
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