Laura Lemay's Web Workshop: Creating Commercial Web Pages

Overview

Laura Lemay's Web Workshop: Creating Commercial Web Pages is a practical, task-oriented reference to building attention-getting Web sites for business and commerce. Written in the popular, easy-to-understand style of bestselling author Laura Lemay, this hands-on guide shows you how to create Web pages that sell products, provide customer service, and successfully bring your business to a worldwide audience. Create online advertising and catalogs, build interactive shopping carts, learn how to accept secure ...
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Overview

Laura Lemay's Web Workshop: Creating Commercial Web Pages is a practical, task-oriented reference to building attention-getting Web sites for business and commerce. Written in the popular, easy-to-understand style of bestselling author Laura Lemay, this hands-on guide shows you how to create Web pages that sell products, provide customer service, and successfully bring your business to a worldwide audience. Create online advertising and catalogs, build interactive shopping carts, learn how to accept secure electronic payments online, make Web pages to track orders and shipments, connect company databases to your Web site and set up advertising-supported Web sites.
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Product Details

  • ISBN-13: 9781575211268
  • Publisher: Sams
  • Publication date: 8/23/1996
  • Series: Laura Lemay's Web Workshop
  • Edition description: BK&CD-ROM
  • Pages: 528
  • Product dimensions: 7.38 (w) x 9.12 (h) x 1.41 (d)

Table of Contents

Introduction
Pt. I Fast Track to Commercial Web Pages 1
1 Selecting and Using Tools for Page Creation 3
2 Developing a Plan for Design and Site Management 21
Pt. II Basic Business Pages - Web Site Building Blocks 39
3 Corporate Presence Pages 41
4 Creating News, Reference, and Content Pages 59
5 Employee Directories and Biographies 83
6 Online Catalogs and More: Presenting Your Products and Services 101
7 Real-Life Examples: Putting the Basics Together 123
Pt. III Taking Your Pages (and Your Business) Beyond the Basics 137
8 Gathering Information: Web-Based Surveys and Questionnaires 139
9 Customer Support Pages: Boards and Beyond 155
10 Advanced Information Pages: Tying Data to the Web 173
11 Searching Your Site 203
12 Real-Life Examples: Advancing Your Site 225
Pt. IV Creating Commerce in Cyberspace: Online Ordering and Advertising Techniques 241
13 Advanced Catalogs 243
14 Web Shopping Carts 267
15 Web Cash Registers: Taking and Making Money on the Net 283
16 Providing Content for a Price on the Web 305
17 Setting Up Advertising-Supported Web Sites 319
18 Order and Shipment Tracking on the Web 339
19 Real-Life Examples: Doing Business on the Web 363
Pt. V Putting It All Together 377
20 Marketing Your Web Pages 379
21 Web-Site Administration and Management 399
22 Real-Life Examples: Touting and Managing Your Site 413
Pt. VI Appendixes 427
A Online Resources 429
B HTML 3.2 Reference 435
C What's on the CD-ROM? 469
Index 475
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