Law for Advertising, Broadcasting, Journalism, and Public Relations A Comprehensive Text for Students and Practitioners / Edition 1by Michael G. Parkinson, L. Marie Parkinson
Pub. Date: 01/30/2006
Publisher: Taylor & Francis
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the/i>
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media.
Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales.
Special features of this text include:
*Magic Words and Phrasesdefining legal terms;
*Casesillustrating key points in each chapter;
*Practice Noteshighlighting points of particular interest to professional media practices;
*Instructions on finding and briefing cases, with a sample brief; and
*Examples of legal documents and jury instructions.
This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Table of Contents
Introduction to the Legal System.
The First Amendment: History and Application.
The First Amendment: Limitations.
Electronic Media Regulations.
Access to Places and Information: What You Can Get From Government, It Can Probably Get From You.
Access to Trials and Judicial Proceedings.
Means of Access: Law as Entertainment.
Copyright and Trademark.
Contract and Employment Law.
Commercial Communication: Rights and Regulations.
Investor Relations and Financial Press Regulations.
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >