The Laws of Simplicity / Edition 1

The Laws of Simplicity / Edition 1

2.8 6
by John Maeda
     
 

ISBN-10: 0262134721

ISBN-13: 9780262134729

Pub. Date: 09/01/2006

Publisher: MIT Press

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and

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Overview

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of
Simplicity
, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design -- guidelines for needing less and actually getting more.

Maeda -- a professor in MIT's Media Lab and a world-renowned graphic designer -- explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products -- how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in
Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

The MIT Press

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Product Details

ISBN-13:
9780262134729
Publisher:
MIT Press
Publication date:
09/01/2006
Series:
Simplicity: Design, Technology, Business, Life
Edition description:
New Edition
Pages:
117
Sales rank:
273,619
Product dimensions:
5.37(w) x 8.00(h) x 0.60(d)
Age Range:
18 Years

Table of Contents

Law 1 : Reduce1
Law 2 : Organize11
Law 3 : Time23
Law 4 : Learn33
Law 5 : Differences45
Law 6 : Context53
Law 7 : Emotion63
Law 8 : Trust73
Law 9 : Failure83
Law 10 : The one89

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