The Laws of Simplicity [NOOK Book]

Overview

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.
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The Laws of Simplicity

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Overview

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.
Read More Show Less

Editorial Reviews

From the Publisher

"John Maeda's new book, The Laws of Simplicity, is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity
(plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life." -- Bruce Nussbaum,
BusinessWeek's blog "NussbaumOnDesign"

The MIT Press

"Keep it simple, Stupid" is an old piece of advice, so much so that it's often abbreviated as the "KISS principle." But it's advice that's often ignored, and MIT Professor John
Maeda aims to change that.... Designers and marketers will find Maeda's book both interesting and useful...." -- New York Post

The MIT Press

"Maeda's Laws and Keys have an obvious practical application in everyday running of a busy life (and desktop); they also have the potential to translate into a productive methodology for any craft or design practice.... A very humble, enlightened and caring human, John's written a little bible." -- Liz Farrelly, Crafts Magazine

The MIT Press

"Maeda's upbeat explanations usefully break down the power of less-fewer features,
fewer buttons and fewer distractions-while providing practical strategies for harnessing that power.... Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that,
this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice." --
Publishers Weekly

The MIT Press

"Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In The Laws of
Simplicity,
John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'" -- David Smith,
The Observer

The MIT Press

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Product Details

Meet the Author

John Maeda is President of Rhode Island School of Design and former Associate Director of the
MIT Media Lab. In 2008 Esquire magazine named Maeda one of the 75 most influential people of the twenty-first century. He is the author of The Laws of
Simplicity
(MIT Press, 2006) and other books.
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Table of Contents

Law 1 : Reduce 1
Law 2 : Organize 11
Law 3 : Time 23
Law 4 : Learn 33
Law 5 : Differences 45
Law 6 : Context 53
Law 7 : Emotion 63
Law 8 : Trust 73
Law 9 : Failure 83
Law 10 : The one 89
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Customer Reviews

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