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In this book Bernardo Huberman explains in accessible language the laws of the Web. One of the foremost researchers in the field, Huberman has established, for example, that the surfing patterns of individuals are describable by a precise law. Such findings can lead to more efficient Web design and use. They also shed light on social mechanisms whose significance goes beyond the Web. In this sense, the Web is a gigantic informational ecosystem that can be used to quantify and test explanations of human behavior and social interaction.
|2||The Phenomenon of the Web||7|
|3||Evolution and Structure||19|
|5||As We Surf||41|
|6||Social Dilemmas and Internet Congestion||55|
|8||Markets and the Web||83|