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Topics include: Developing on Internet marketing plan that supports business development, How to develop on attractive, well-branded site, Budget-friendly ways to market your firm online, Increasing your firm's visibility through the latest technology, including Weblogs, podcasts, Web seminars, and virtual meetings, How your site's image communicates with prospects, clients, colleagues, the media, and opposing counsel, Advertising and search engine optimization, Measuring results, Marketing tips to help smaller firms grow, Web ethics.
Posted June 21, 2008
The majority of this book is directed to mid-size to large firms. There is some valuable information, such as ideas about what to include in a web page, but (1) the information is dated and (2) the information is very general. While the books is 200 plus pages it can be read in under an hour, including note taking.
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