The Lawyer's Guide to Marketing your Practice / Edition 2

The Lawyer's Guide to Marketing your Practice / Edition 2

by James A. Durham, A. Durham James
     
 

ISBN-10: 1590313550

ISBN-13: 9781590313558

Pub. Date: 08/28/2004

Publisher: American Bar Association

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.  See more details below

Overview

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.

Product Details

ISBN-13:
9781590313558
Publisher:
American Bar Association
Publication date:
08/28/2004
Edition description:
2nd Edition
Pages:
300
Product dimensions:
7.02(w) x 9.92(h) x 0.72(d)

Table of Contents

Ch. 1Overcoming objections and obstacles : persuading your pessimistic partners3
Ch. 2Strategic marketing planning15
Ch. 3The client feedback program : a proven strategy for winning new business, improving the bottom line, and creating a "delighted and loyal" client base49
Ch. 4Public relations for lawyers67
Ch. 5Developing your visual image83
Ch. 6Marketing with the written word103
Ch. 7Marketing through the spoken word : conversations and public speaking119
Ch. 8Proposals and responding to requests for proposals141
Ch. 9Using win-win pricing as a marketing advantage157
Ch. 10Let strategy drive your Internet marketing171
Ch. 11Weblogs179
Ch. 12Business development, sales, and marketing training191
Ch. 13Ethical aspects of client development201
AppResearch : the foundation of intelligent marketing213

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >