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More About This Textbook
Overview
Unlike the myriad writing manuals that emphasize grammar, sentence structure, and other skills necessary for entry-level editing jobs, this engaging book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years of experience as an editor and supplemented by invaluable observations from the editors of more than sixty magazines--including The Atlantic, Better Homes and Gardens, Ebony, Esquire, and National Geographic--this book reveals the people-oriented nature of the job.
Columbia University Press
Editorial Reviews
Journalism & Mass Communication Editor
The author's explicity expressed opinions are nicely tempered by the candid, but always constructive, comments from various contemporary editors.— David Abrahamson and Nathan Eddy
Journalism & Mass Communication Editor - David Abrahamson and Nathan Eddy
The author's explicity expressed opinions are nicely tempered by the candid, but always constructive, comments from various contemporary editors.
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Meet the Author
Michael Robert Evans is assistant professor at the Indiana University School of Journalism. He was the founder of the syndicated column "Finders," regional editor for the Daily Hampshire Gazette, and managing editor of Western Massachusetts Magazine.
Columbia University Press
Table of Contents
Part 1: Layer 1. The Big Picture From Spark to Flame: How to Conceptualize a MagazineWho Is Out There? Finding and Understanding AudiencesHocus Focus: The Magic of a Clear MissionFreedom and Responsibility: The Law and What to Do About ItDoes Write Make Right? The Ethics of EditingPart 2: Layer 2. The Big Questions The Plan's the Thing: Planning Issues and Working with WritersHands Off! First, Make Sure It Makes SenseEditorial Muscle: Checking an Article's Fit and ToneBeginnings, Endings, and All that Comes Between: Structure, Leads, and ConclusionsPart 3: Layer 3. The Small (but Important) Stuff How's That, Again? The Facts of Fact CheckingWord World: The Joy, Beauty, and Sheer Staggering Unimaginable Grace of GrammarWord World II: The Cutting Edge of Tricky GrammarDots and Squiggles: Spelling, Punctuation, and Other Proofreading FunThe Supporting Cast: The Other Little Things that Editors DoThe Business of Editing: How to Recognize Success Without Looking Overly SurprisedFinal Thoughts: A Great Job and How to Get ItSay What? Some Important Terms and What They Mean
Columbia University Press