Layout Essentials: 100 Design Principles for Using Grids

Layout Essentials: 100 Design Principles for Using Grids

by Beth Tondreau
     
 

ISBN-10: 1592537073

ISBN-13: 9781592537075

Pub. Date: 06/01/2011

Publisher: Rockport Publishers

Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.

This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries

…  See more details below

Overview

Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.

This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

Product Details

ISBN-13:
9781592537075
Publisher:
Rockport Publishers
Publication date:
06/01/2011
Series:
Design Essentials Series
Pages:
208
Sales rank:
227,283
Product dimensions:
8.50(w) x 9.90(h) x 0.70(d)

Table of Contents

Introduction 8

Getting Started

Elements of a Grid 10

Basic Grid Diagrams 11

Determine the Appropriate Grid 12

Formatting Text 13

Hierarchy of Information 14

Grid and Image 15

Combining Grid, Type, and Image 16

Color 17

Space 18

Rhythm and Flow 19

Working Grids

Single column 22

Two column 28

Three column 42

Multicolumn 52

Modular 62

Tables and Charts 72

Color as a Dominant Element 82

Color as Organizing Principle 90

Horizontal Hierarchy 102

When Type Forms the Grid 112

Filled and Functional 122

Spacious but Not Barren 134

Seemingly Gridless 140

Organic Shapes 148

Swiss Grid 156

Grid, Interrupted 166

Grid, Reconstructed 174

Layered Grid 180

Grids and Motion 186

Breaking the Rules 194

Glossary 202

Recommended Reading 203

Quick Start Guide 206

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >