BN.com Gift Guide

Lead Generation For Dummies [NOOK Book]

Overview

Learn to:

  • Create a lead generation plan
  • Work with both inbound and outbound marketing
  • Nurture your leads and track ROI on your campaigns
  • Use lead scoring and know when a lead is hot

The comprehensive guide to mastering lead generation in today’s complex market

In the competitive world of the web, lead ...

See more details below
Lead Generation For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$14.99
BN.com price
(Save 44%)$26.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Learn to:

  • Create a lead generation plan
  • Work with both inbound and outbound marketing
  • Nurture your leads and track ROI on your campaigns
  • Use lead scoring and know when a lead is hot

The comprehensive guide to mastering lead generation in today’s complex market

In the competitive world of the web, lead generation is key. If you’ve been trying to wrap your head around concepts like PPC, organic SEO, blogging, content marketing, and lead generation metrics, but can’t seem to get it right, this book is the guide you need to get started and stay on the path to effective lead generation.

  • Begin your journey — discover the elements of lead generation, as well as how to define your leads and lead generation goals
  • Connect your inbound efforts — explore content marketing, blogging, social media, your website, and SEO as lead generation methods
  • Get down with outbound — find out how to reach out and connect with potential leads via email, PPC ads, content syndication, and more
  • Measure your efforts — dig into the nitty gritty of lead generation with the metrics used to measure success
  • Tactics and tips — find out what pitfalls to avoid, lead generation experts to keep an eye on, and additional tactics for lead generation

Open the book and find:

  • An overview of lead-generation techniques
  • Tips on building lead-generation teams
  • Tricks for website usability and design
  • Best practices for form design and calls to action
  • Details on SEO, blogging, social media, and more
  • Techniques to maximize e-mail marketing success
  • Content marketing and event marketing tips and tricks
Read More Show Less

Product Details

  • ISBN-13: 9781118815892
  • Publisher: Wiley
  • Publication date: 3/7/2014
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 384
  • Sales rank: 715,117
  • File size: 20 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.

Read More Show Less

Table of Contents

Foreword xiii

Introduction 1

About This Book 1

Conventions Used in This Book 2

Foolish Assumptions 2

Icons Used in This Book 2

How This Book Is Organized 3

Part I: Getting Started with Lead Generation 3

Part II: Connecting Inbound Marketing and Lead Generation 3

Part III: Linking Outbound Marketing with Lead Generation 4

Part IV: The Middle of the Funnel 4

Part V: Measuring Your Lead Generation Efforts 4

Part VI: The Part of Tens 5

Beyond the Book 5

Where to Go from Here 5

Part I: Getting Started with Lead Generation 7

Chapter 1: Beginning Your Lead Generation Journey 9

Chapter 2: Identifying Your Leads 19

Chapter 3: Setting Your Lead Generation Goals 27

Chapter 4: Choosing the Right Technology 45

Chapter 5: Building a Rock-Star Team 57

Part II: Connecting Inbound Marketing and Lead Generation  71

Chapter 6: Generating Leads with Content Marketing 73

Chapter 7: Putting Your Best Foot Forward with Your Website 99

Chapter 8: Humanizing Your Brand with a Blog 117

Chapter 9: Creating Lasting Relationships Through Social Media 141

Chapter 10: Getting Found Through Search Engine Optimization 183

Part III: Linking Outbound Marketing with Lead Generation 205

Chapter 11: Helping Buyers Find You with Pay-Per-Click Ads 207

Chapter 12: Casting a Wide Net with Content Syndication 223

Chapter 13: Targeting with a Personal Touch Through Direct Mail 235

Chapter 14: Seizing the Opportunity to Connect Through Events 245

Chapter 15: Creating the Final Touch with Inside Sales 275

Part IV: The Middle of the Funnel 289

Chapter 16: Communicating Through Email Marketing 291

Chapter 17: Learning the Basics of Lead Nurturing 307

Chapter 18: Perfecting Your Lead Generation Techniques with Lead Scoring 313

Part V: Measuring Your Lead Generation Efforts 319

Chapter 19: Testing and Optimizing Your Campaigns 321

Chapter 20: Developing Lead Generation Metrics 329

Part VI: The Part of Tens 339

Chapter 21: Ten Common Lead-Generation Pitfalls 341

Chapter 22: Ten Lead-Generation Influencers to Watch 345

Chapter 23: Ten Powerful Lead-Generation Tactics 349

Index 353

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)