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Lead With Your Customer: Transform Culture and Brand into World-Class Excellence

Overview

What do successful organizations do that makes them consistently successful? It's simple and yet, deep-they serve their customers by understanding their needs and expectations and then, deliver to those needs and expectations. With years of experience and research developed while working with Fortune 500 companies, authors Mark David Jones and J. Jeff Kober have created the World-Class ExcellenceT Model. Supported by the work the authors performed while at Disney, this model builds on the core principles of ...

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More About This Book

Overview

What do successful organizations do that makes them consistently successful? It's simple and yet, deep-they serve their customers by understanding their needs and expectations and then, deliver to those needs and expectations. With years of experience and research developed while working with Fortune 500 companies, authors Mark David Jones and J. Jeff Kober have created the World-Class ExcellenceT Model. Supported by the work the authors performed while at Disney, this model builds on the core principles of values, vision, and standards, and the 6-Ps-primary delivery methods of world-class excellence that allows you to transform your organization's culture and brand. This model serves as a guiding beacon for leaders, aligning the work to bottom-line results, long-term success, and world-class reputation. Presented in an engaging and straight forward style, with many interesting case studies, this new leadership and customer service offering is dynamite read.

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Product Details

  • ISBN-13: 9781562867157
  • Publisher: American Society for Training & Development
  • Publication date: 6/16/2010
  • Pages: 240
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

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  • Posted April 1, 2011

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    A comprehensive approach to business excellence

    Many business leaders view their corporate culture and their brand image as two separate entities. To achieve "world-class excellence," executives should treat these as two sides of the same coin. Former Walt Disney Company executives Mark David Jones and J. Jeff Kober outline their "World-Class Excellence Model," which encompasses service concepts any organization can use to deliver exceptional customer service and engender employee loyalty. The authors offer case studies from successful companies, including Disney and Apple. These ideas aren't novel, but getAbstract finds that the book demonstrates how to apply them to your firm.

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