Leadership and the Sexes: Using Gender Science to Create Success in Business

Leadership and the Sexes: Using Gender Science to Create Success in Business

by Michael Gurian, Barbara Annis
     
 

View All Available Formats & Editions

Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately… See more details below

Overview

Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

Editorial Reviews

Publishers Weekly

Using a hefty helping of neurobiology, corporate moguls Gurian and Annis illustrate how brain chemistry influences gender and how gender in turn powerfully affects every aspect of workplace behavior. The authors contend that corporations attentive to gender and behavior can enhance their performance, competitive edge and bottom line. The authors discuss how men and women wield leadership, bond, regard and execute authority and approach management and conflict resolution skills-applying their findings on male/female brain differences to account for the variations in behavior. Though they tackle the big questions-for instance, do women have to become men to get ahead?-they are at their best when at their most practical, using step-by-step instructions, exercises and simply worded "GenderTools" to teach men and women to understand each other in meetings and on the golf course. Though a front-loaded density of neuroscience may deter the casual browser, readers with a genuine interest and a desire to improve workplace gender relations will do well with this pragmatic and well-intentioned guide. (Aug.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
Using a hefty helping of neurobiology, corporate moguls Gurian and Annis illustrate how brain chemistry influences gender and how gender in turn powerfully affects every aspect of workplace behavior. The authors contend that corporations attentive to gender and behavior can enhance their performance, competitive edge and bottom line. The authors discuss how men and women wield leadership, bond, regard and execute authority and approach management and conflict resolution skills—applying their findings on male/female brain differences to account for the variations in behavior. Though they tackle the big questions—for instance, do women have to become men to get ahead?—they are at their best when at their most practical, using step-by-step instructions, exercises and simply worded "GenderTools" to teach men and women to understand each other in meetings and on the golf course. Though a front-loaded density of neuroscience may deter the casual browser, readers with a genuine interest and a desire to improve workplace gender relations will do well with this pragmatic and well-intentioned guide. (Aug.) (PublishersWeekly.com, June 23, 2008)

Read More

Product Details

ISBN-13:
9781118041130
Publisher:
Wiley
Publication date:
12/28/2010
Series:
J-B US non-Franchise Leadership , #158
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
File size:
0 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >