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Posted November 27, 2007
Customers associate Wal-Mart with wide product selection and low prices, Federal Express with prompt, reliable service, and Apple Computer with innovation and elegant design. These qualities define this trio of companies in the marketplace. They make them special. They are their all-important brands. Similarly, today¿s companies also should develop special ¿leadership brands¿ for their executives. Such brands should embody what makes these companies truly distinctive, and thus mark them ¿ and their style of corporate management ¿ as singular and meritorious. Dave Ulrich and Norm Smallwood are two of America¿s most respected experts on business leadership. Here, they explain why a company¿s leadership brand really matters. We recommend this study of the inherent logic and intrinsic value of acknowledging and promoting your company¿s particular style of leadership ¿ its leadership brand.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.