Leadership Communication / Edition 4

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More About This Textbook

Overview

Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. The Third Edition of Leadership Communication has been updated and changed specifically to emphasize transformational leadership, ethics, and integrity and to include guidance on the use of current social media.
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Product Details

  • ISBN-13: 9780073403205
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 8/23/2013
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 480
  • Sales rank: 627,354
  • Product dimensions: 7.20 (w) x 9.20 (h) x 0.90 (d)

Table of Contents

Section One – Core Leadership Communication

Chapter 1 – What is Leadership Communication?

Identifying Leadership

Connecting Leadership to Communication

Applying the Leadership Communication Framework

Projecting a Positive Leadership Ethos

Connecting Ethos and Ethics

Chapter 2 – Leadership Communication Purpose, Strategy, and Structure

Establishing a Clear Purpose

Determining Communication Strategy

Analyzing Audiences

Organizing Communication Effectively

Chapter 3 – The Language of Leaders

Achieving a Positive Ethos through Tone and Style

Communicating Concisely

Writing for Social Media: Additional Considerations

Following the Language Rules that Matter

Editing and Proofreading Techniques

Making Computers Work for You

Chapter 4 – Written Leadership Communication

Selecting the Most Effective Communication Medium

Creating Individual and Team Written Communication

Interacting with Social Media

Organizing the Content Coherently

Conforming to Expectations in Correspondence

Including Expected Content in Reports

Formatting Written Communication Effectively

Chapter 5 –Leadership Presentations

Planning a Presentation

Preparing a Presentation to Achieve the Greatest Impact

Presenting Effectively and with Greater Confidence

Overall Effect

Chapter 6 – Graphics and PowerPoint with a Leadership Edge

Recognizing When to Use Graphics

Employing Fundamental Graphic Content and Design Principles

Selecting and Designing Effective Data Charts

Creating Meaningful and Effective Text Layouts

Making the Most of PowerPoint as a Design and Presentation Tool

Section Two – Organizational Leadership Communication

Chapter 7 – Emotional Intelligence and Interpersonal Skills for Leaders

Appreciating the Value of Emotional Intelligence

Increasing Own Self-Awareness

Improving Nonverbal Skills

Improving Listening Skills

Networking

Chapter 8 –Cultural Literacy and Cross-Cultural Leadership Communication

Defining Culture

Recognizing Major Cultural Differences

Connecting and Communicating Across Cultures

Chapter 9 – Meetings: Leadership and Productivity

Deciding When a Meeting is the Best Forum

Completing the Essential Planning

Conducting a Productive Meeting

Managing Meeting Problems and Conflict

Ensuring Meetings Lead to Action

Chapter 10 – High-Performing Team Leadership

Building an Effective Team

Establishing the Necessary Team Work Processes

Managing the People Side of Teams

Handling Team Issues and Conflict

Helping Virtual Teams Succeed

Section Three – Corporate Leadership Communication

Chapter 11 – Leadership through Strategic Internal Communication

Recognizing the Strategic and Cultural Role of Employee Communication

Establishing Effective Internal Communication

Assessing Employee Communication Effectiveness

Using Missions and Visions to Strengthen Internal Communication

Designing and Implementing Effective Change Communication

Chapter 12 – Leadership through Effective External Relations

Developing an External Relations Strategy

Building and Maintaining a Positive Corporate Image

Working with the News Media

Handling Crisis Communications

Appendix

A – Self-Assessment of Leadership Communication Ability

Worksheet to Develop Personal Leadership Communication Plan

B – The Business of Grammar

C – Usage Self-Assessment

D – Successful Case Analysis and Discussion

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