Leadership in the Era of Economic Uncertainty: Managing in a Downturn

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More About This Book

Overview

“There is no better person than Ram Charan to provide

advice on managing in a downturn.”

–Larry Bossidy, former Chairman & CEO Honeywell International Inc.

"This is all classic guru writing, stressing the extremity of the situation. But from Charan - who has already brought us bestsellers such as Execution and What the CEO Wants You to Know - it seems plausible. His forte is bold advice, delivered with convincing rhetoric. And he has completed his new text just at the right time."
—Financial Times

As a business leader today, you face an

unprecedented challenge: the worldwide

economic downturn. Cash and credit are

dwindling, sales forecasts are dismal, and

morale is sinking. This is not a time to reflect.

It is a time to act, decide, and energize your

people—with urgency.

This is your moment. Are you up to the task?

In Leadership in the Era of Economic

Uncertainty, Ram Charan helps you steer

your business through the minefield of

contracting markets, cash shortages, and

ongoing uncertainty. No matter what your

leadership role, Charan’s insight will help

ensure that your business emerges leaner,

stronger, and well in front of the competition.

“We will not know when we have turned the

corner, and we cannot envision the shape

and scope of the world that will emerge,”

Charan writes. “What we can be sure of is

that this is a time of tumultuous change, and

with change come both danger and opportunity.”

In this concise and highly accessible

guide, the author provides practical actions

you can execute immediately to

  • Protect cash flow vigilantly, even daily,

    and use cash more efficiently

  • Use ground intelligence to survive the

    storm and position your business

    to thrive in the aftermath

  • Develop a better understanding

    of your customers

  • Reevaluate your pricing strategy and

    capital expenditures

  • Use cost cutting strategically

Using examples and case studies, Leadership

in the Era of Economic Uncertainty illustrates

how leaders at DuPont, Hanesbrands,

Wipro, and other companies used Charan’s

techniques to get results.

The chaos of global economic meltdown has

imposed an urgency you have never before

experienced. It’s a scary thing, but it can also

be exciting—if you’re prepared.

  • Ram Charan
    Ram Charan

Product Details

  • ISBN-13: 9780071626163
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/22/2008
  • Edition number: 1
  • Pages: 160
  • Sales rank: 721,260
  • Product dimensions: 5.70 (w) x 9.30 (h) x 0.90 (d)

Meet the Author

Ram Charan is the coauthor of bestsellers

Execution and Confronting Reality and the

author of What the CEO Wants You to Know

and 10 other books. A noted expert on

business strategy, he has coached some

of the world’s most successful CEOs and

helped companies like GE, Bank of America,

Verizon, KLM, and Thomson shape and

implement their strategic direction.

Table of Contents

Foreword Larry Bossidy ix

Introduction: Corporate Crisis! 1

Chapter 1 The Challenge of Managing in a Toxic Environment 7

Chapter 2 At the Helm: What CEOs and Business Unit and Country Managers Must Do 27

Chapter 3 On the Front Lines: Sales and Marketing 47

Chapter 4 Mind over Money: The Chief Financial Officer 61

Chapter 5 Making It All Work: Operations 77

Chapter 6 Refocusing Innovation: Research and Development 85

Chapter 7 Tying It All Together: The Supply Chain 93

Chapter 8 Supporting the Team: Staff Functions 101

Chapter 9 The View from the Top: The Board of Directors 115

Moving Forward 127

Index 129

Customer Reviews
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  • Posted July 20, 2009

    more from this reviewer

    Timely management handbook for hard times

    This short, pointed book by one of America's leading management thinkers offers a checklist of to-do steps for managers who are coping with the economic crisis. Ram Charan covers all the bases: the board of directors, chief officers, operations, sales, research and development, and more. He offers direct, unambiguous, actionable advice for managing at each level, including: manage for cash, watch the numbers, know which customers to fire and recognize that annual targets make no sense when demand is unpredictable. The author's record as a coach to CEOs and as an author of best-selling business books speaks for itself. In this book, getAbstract finds that he more than lives up to his reputation, avoiding jargon, generalizations and lofty theoretical pronouncements to focus on what managers must do now to survive.

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