Branch campuses are a growing and vital segment of the American higher education community. But these campuses, and the particular challenges of leading them, have received far less attention than other types of institutions. Leading America's Branch Campuses remedies this by providing focused, pragmatic advice, by experienced branch campus professionals, across a very broad range of leadership issues. These include areas such as curriculum, system relations, fund raising, student affairs, athletics, public ...
Branch campuses are a growing and vital segment of the American higher education community. But these campuses, and the particular challenges of leading them, have received far less attention than other types of institutions. Leading America's Branch Campuses remedies this by providing focused, pragmatic advice, by experienced branch campus professionals, across a very broad range of leadership issues. These include areas such as curriculum, system relations, fund raising, student affairs, athletics, public relations, faculty issues, communication (internal and external), program creation, strategic planning, campus organization and assessment. Chapter contributors include campus presidents/chancellors, provosts, deans, program directors and faculty members. They represent two-year, baccalaureate and graduate institutions, and span the nation, from Florida to Washington State. Dr. Schuman's style is direct and jargon-free, and he emphasizes practical issues more than abstract theories.
In this book, Samuel Schuman brings together some of higher education's most experienced regional campus leaders, who define, delineate, and articulate the unique models and relationships within multi-campus college and university systems. Leading America's Branch Campuses is informative, on target, wide ranging, and a most welcome addition to the growing body of literature on branch campuses.
Sam Schuman has pulled together a fine series of essays whose authors address both the satisfactions and the difficulties of life on a branch campus. This book can be viewed as a "how to" manual for the branch campus administrator which advises on such disparate issues as assessment, fundraising, strategic planning, retention, and communication, among others. After reading this book, the reader will both understand and appreciate the unique methods by which branch campuses respond to and manage these issues.
Thomas B. Courtice
At a time when the complexity of higher education is increasing dramatically, Samuel Schuman introduces this collection of insightful articles about the vitality of the branch campus and its value-added to the multi-campus system. These essays highlight the unique position of branch campuses, their organization and operation, their distinctive strengths and special challenges, and the contributions they make to the higher education landscape. Schuman and his contributors offer a welcome understanding of the importance of this significant and often overlooked component in post-secondary education.
Leading America's Branch Campuses is an excellent resource for those who are curious about or committed to the roles and contributions of branch campuses. Samuel Schuman discusses the issues that are unique to these institutions and explores the great diversity among their missions, structures, programs, and services.
Samuel Schuman has served as Chancellor at two public liberal arts colleges, The University of Minnesota, Morris, and The University of North Carolina, Asheville. He is past president of the National Collegiate Honors Council and also of the International Vladimir Nabokov Society.
Chapter 1 Successful Organization of Complex Universities
Chapter 2 Strategic Planning for Branch Campuses
Chapter 3 Beginning a New Program on a Branch Campus of a State University
Chapter 4 A Unique Identity for the Branch Campus
Chapter 5 The Pressure on Faculty Prestige and its Multiphrenic Implications
Chapter 6 Attracting and Retaining Students at a Campus of a Multicampus System
Chapter 7 Branch Campus Growth through Student and Faculty Engagement
Chapter 8 Nothing More Simple, Nothing More Complex: Outcomes Assessment at Branch Campuses
Chapter 9 Anomaly of Mission: The Challenge of Being a Liberal Arts College in the Public Sector
Chapter 10 Executive Strategies for Negotiating the Relationship between a Branch Campus and a Multi-Campus System Administrative Structure
Chapter 11 Managing Campus/System Communications: The Model at Kent State
Chapter 12 Sez who…? External Communications on Branch Campuses
Chapter 13 Student Localism: Building Connections between the Branch Campus and Its Neighboring Community
Chapter 14 "Put money in thy purse:" Fund Raising at Public Branch Campuses