Table of Contents
Preface Why I Wrote This Book ix
Chronology xiii
1 A Ding in the Universe: Everything Starts with an Inspiring Vision 1
2 Steve’s Business Philosophy and Values 15
3 People Who Know More than You: Choosing and Leading Your Lieutenants 29
4 Steve’s Secrets for Selecting Great People 41
5 Unusual Interviewing Techniques 53
6 To Protect Innovation, Create a Company within a Company 61
7 “No More Crap Products”: Creating Excellence 73
8 More on Product Strategy: Design Is How It Works 85
9 Entrepreneurial Confidence and High Standards 93
10 Employee Owners: Rewarding the Product Stakeholders 99
11 The Apple Workplace: Fostering Creativity 107
12 When Selling Becomes More Important than the Product 121
13 “And One More Thing”: Looking into the Distance 139
14 Flowers at His Doorstep: The Heritage of Steve Jobs 149
Notes 161
Acknowledgments 165
Index 167