Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies

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Overview

"Limitless access to information ... expanding global markets ... 24/7/365 business demands ... technological advances ..." "In 1994, veteran AT&T executive Risk Roscitt saw all of the above - and sensed a once-in-a-lifetime opportunity. The business world was globalizing, creating an exciting, potentially enormous market for IT network outsourcing. Roscitt looked around at AT&T and saw - already in place - the services, products, and technological expertise that could be used to provide network management and communications outsourcing for other client companies. All Roscitt needed was for people to share in his vision - and stake their reputations alongside his to help turn that vision into reality." "Backed by a maverick 12-person team, Roscitt played a central role as AT&T Solutions grew into a $5 billion enterprise - with 10,000 employees in 60 countries - that has brought the adrenaline rush of today's dotcom revolution into the staid hallways of AT&T." "What is your e-business dream? And more important, what mountains must you climb to achieve it? Leading at the Speed of Change offers powerful lessons on how to infuse any organization with the spirit, creativity, and growth of a dotcom company. From big picture, corporatewide innovations to minor, but important, details - like how to design workspaces to accommodate today's e-business requirements - Leading at the Speed of Change draws on candid interviews with key players at AT&T plus the expert analysis of celebrated management consultants and corporate biographers Bill Capodagli and Lynn Jackson."--BOOK JACKET.
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Product Details

  • ISBN-13: 9780071370790
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 5/1/2001
  • Edition number: 1
  • Pages: 245
  • Product dimensions: 6.26 (w) x 9.28 (h) x 1.20 (d)

Meet the Author

Bill Capodagli

Together, Bill Capodagli and Lynn Jackson have been in constant demand for their “Creating the Magic with Dream, Believe, Dare, Do” seminars, and have assisted countless businesses and leaders around the world in applying the principles that have made Disney so successful.

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Table of Contents

Foreword
Preface
Acknowledgments
Introduction 1
Pt. I Dream
Ch. 1 What's "New" in the New Economy? 9
Ch. 2 What Does It Take to Win in the New Economy? 27
Ch. 3 AT&T's Winning Start-up Solution 37
Pt. II Believe
Ch. 4 Building a Winning Reputation 45
Ch. 5 Building a Winning Culture 69
Ch. 6 Building Winning Alliances 87
Pt. III Dare
Ch. 7 Developing Winning Teams 119
Ch. 8 Staying a Winner through Vision and Innovation 147
Pt. IV Do
Ch. 9 Winning at Home: The Roar of the Crowd 161
Ch. 10 Winning on the Road: We Are the World 179
Ch. 11 Winning in Your Own Company: Let the Games Begin 191
Ch. 12 United We Stand, Divided We Stand 199
Epilogue 219
Afterword 235
Notes 237
Index 241
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Interviews & Essays

From the Author

Traditional brick-and-mortar companies are waking up to the fact that competitive survival in the New Economy depends on learning how to think and act like today's most successful dotcom enterprises. Now this important new book from the authors of the bestseller The Disney Way shows them how.

Based on extensive interviews with key players at AT&T, including CEO Michael Armstrong, and heir apparent Rick Rocsitt, Leading at DotCom Speed takes readers behind the scenes of one of the most sensational success stories of recent years to describe how one global giant, AT&T, has risen to the challenge. It explains exactly how AT&T Solutions, under the direction of entrepreneurial superstar Rick Rocsitt, grew from a dream to a $5 billion enterprise in less than five years.

Offering powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of a dotcom company, Leading at DotCom Speed is must reading for CEOs, executives, and managers at companies in all industry sectors.

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  • Anonymous

    Posted May 21, 2001

    It's a page-turner; it's a business book: It's both.

    Enjoy this book. Be gripped by it. Learn from it. I did all three. LEADING AT THE SPEED OF CHANGE is a different kind of business book: it almost reads like a novel. It¿s a riveting tale of vision, courage, and perseverance, with action guides after each chapter to nail the main points and help you be the hero of your own business story. Authors Capodagli and Jackson cheer Rick Roscitt and his maverick AT&T Solutions team as they Dream, Believe, Dare, and Do their way to phenomenal start-up success. AT&T CEO Mike Armstrong is praised for blessing and nourishing the breakaway unit, and he is also fairly and frankly assessed for re-shaping the corporation into a global communications one-stop shop, and then recently dividing it into four parts. Throughout, Capodagli and Jackson are passionate but clear-eyed observers, and masterful teachers, too. This will be no surprise to readers of their previous books THE DISNEY WAY and THE DISNEY WAY FIELDBOOK which established their business-as-show business approach. In the close, overstuffed warehouse of business books today, Capodagli and Jackson are a welcome and invigorating breath of fresh air.

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