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|Ch. 1||What's "New" in the New Economy?||9|
|Ch. 2||What Does It Take to Win in the New Economy?||27|
|Ch. 3||AT&T's Winning Start-up Solution||37|
|Ch. 4||Building a Winning Reputation||45|
|Ch. 5||Building a Winning Culture||69|
|Ch. 6||Building Winning Alliances||87|
|Ch. 7||Developing Winning Teams||119|
|Ch. 8||Staying a Winner through Vision and Innovation||147|
|Ch. 9||Winning at Home: The Roar of the Crowd||161|
|Ch. 10||Winning on the Road: We Are the World||179|
|Ch. 11||Winning in Your Own Company: Let the Games Begin||191|
|Ch. 12||United We Stand, Divided We Stand||199|
Traditional brick-and-mortar companies are waking up to the fact that competitive survival in the New Economy depends on learning how to think and act like today's most successful dotcom enterprises. Now this important new book from the authors of the bestseller The Disney Way shows them how.
Based on extensive interviews with key players at AT&T, including CEO Michael Armstrong, and heir apparent Rick Rocsitt, Leading at DotCom Speed takes readers behind the scenes of one of the most sensational success stories of recent years to describe how one global giant, AT&T, has risen to the challenge. It explains exactly how AT&T Solutions, under the direction of entrepreneurial superstar Rick Rocsitt, grew from a dream to a $5 billion enterprise in less than five years.
Offering powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of a dotcom company, Leading at DotCom Speed is must reading for CEOs, executives, and managers at companies in all industry sectors.
Posted May 21, 2001
Enjoy this book. Be gripped by it. Learn from it. I did all three. LEADING AT THE SPEED OF CHANGE is a different kind of business book: it almost reads like a novel. It¿s a riveting tale of vision, courage, and perseverance, with action guides after each chapter to nail the main points and help you be the hero of your own business story. Authors Capodagli and Jackson cheer Rick Roscitt and his maverick AT&T Solutions team as they Dream, Believe, Dare, and Do their way to phenomenal start-up success. AT&T CEO Mike Armstrong is praised for blessing and nourishing the breakaway unit, and he is also fairly and frankly assessed for re-shaping the corporation into a global communications one-stop shop, and then recently dividing it into four parts. Throughout, Capodagli and Jackson are passionate but clear-eyed observers, and masterful teachers, too. This will be no surprise to readers of their previous books THE DISNEY WAY and THE DISNEY WAY FIELDBOOK which established their business-as-show business approach. In the close, overstuffed warehouse of business books today, Capodagli and Jackson are a welcome and invigorating breath of fresh air.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.