Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change

Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change

by Jackson Nickerson
     
 

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Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book—the first title in the new Brookings series on Innovations in Leadership—management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he

Overview

Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book—the first title in the new Brookings series on Innovations in Leadership—management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines "ChangeCasting," and it should be an important part of any organization's leadership toolkit.

Leading Change in a Web 2.1 World provides fresh insights into why people and organizations are so difficult to engage in change. It explains how web-based video communications, when used in accordance with ChangeCasting principles, can be a keyway to building trust and creating understanding in an organization, thereby unlocking and accelerating organizational change.

Nickerson introduces us to two Fortune 1000 firms facing dire economic and competitive circumstances. Both CEOs attempted extensive organizational change using web-based video communications, but one used ChangeCasting while the other did not—Nickerson details how ChangeCasting produced positive financial results for the former. He also discusses how ChangeCasting principles were used so successfully by the Barack Obama presidential campaign in 2008.

The insights presented here will be invaluable to business executives, public officials, students of management and organizations, and anyone who needs to take organizational change from the drawing board to successful implementation and replication.

Editorial Reviews

From the Publisher

"Video communications will be at the center of tomorrow's collaboration technologies. In Leading Change in a Web 2.1 World, Jackson Nickerson describes a set of conventions that will enable people to use video more effectively. Democratizing video communication in the enterprise creates a new leadership opportunity for CEOs. This book is a handbook for managers who want to know how to use that tool." —Josh Silverman, CEO, Skype

"A brilliant, original and timely book that stunningly reframes leadership for our Internet Age." —Warren Bennis, Distinguished Professor Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership

"Driving organizational change is the mantra of businesses and government leaders alike as many of them struggle to reinvent their organizations. Leading Change in a Web 2.1 World provides an innovative way to think about this important topic. The ChangeCasting process can help elevate a leader's ability to change almost any organization. It is both accessible and profound in the message it communicates: a must-read for 21st-century leaders." —Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School

"Timely and frequent communication by leaders is key to getting their organizations aligned around achieving a common mission and goal. Jackson Nickerson highlights a simple yet a very effective approach for leaders to use convenient tools available in today's web-based environment to accomplish this through "ChangeCasting." Leading Change in a Web 2.1 World should be required reading for anyone in a leadership role." —Jai P. Nagarkatti, Chairman, President, and CEO of Sigma Aldrich and a user of ChangeCasting

Product Details

ISBN-13:
9780815704850
Publisher:
Brookings Institution Press
Publication date:
10/01/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
150
File size:
387 KB

Meet the Author

Jackson Nickerson is the Frahm Family Professor of Organization and Strategy at the Olin Business School at Washington University in St. Louis. He is also director of the Brookings Executive Education program and a nonresident senior fellow in Governance Studies at the Brookings Institution. Nickerson is editor of the Innovations in Leadership series.

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