Leading Change in a Web 2.1 World: How ChangeCasting Builds Trust, Creates Understanding, and Accelerates Organizational Change [NOOK Book]

From the Publisher

"Video communications will be at the center of tomorrow's collaboration technologies. In Leading Change in a Web 2.1 World, Jackson Nickerson describes a set of conventions that will enable people to use video more effectively. Democratizing video communication in the enterprise creates a new leadership opportunity for CEOs. This book is a handbook for managers who want to know how to use that tool." —Josh Silverman, CEO, Skype

"A brilliant, original and timely book that stunningly reframes leadership for our Internet Age." —Warren Bennis, Distinguished Professor Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership

"Driving organizational change is the mantra of businesses and government leaders alike as many of them struggle to reinvent their organizations. Leading Change in a Web 2.1 World provides an innovative way to think about this important topic. The ChangeCasting process can help elevate a leader's ability to change almost any organization. It is both accessible and profound in the message it communicates: a must-read for 21st-century leaders." —Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School

"Timely and frequent communication by leaders is key to getting their organizations aligned around achieving a common mission and goal. Jackson Nickerson highlights a simple yet a very effective approach for leaders to use convenient tools available in today's web-based environment to accomplish this through "ChangeCasting." Leading Change in a Web 2.1 World should be required reading for anyone in a leadership role." —Jai P. Nagarkatti, Chairman, President, and CEO of Sigma Aldrich and a user of ChangeCasting