Leading Corporate Transformation: A Blueprint for Business Renewal / Edition 1

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The definitive guide to successful corporate transformation

'The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? — Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation

The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for managers at all levels of an organization undergoing fundamental transformation. If you are a leader who must effect organizational change, you will want to keep this book close at hand.

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Editorial Reviews

From the Publisher
'The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? (Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation)

• Miles is correct in concluding that only successful corporate leaders in today's competitive environment are transformational leaders. His general framework for leading corporate transformations has been distilled from two decades of close-in support of many of the corporate world's pathbreaking transformations. This book reveals how his approach may be adopted to a variety of corporate revitalization and repositioning challenges." (Robert W. Gundeck, chief executive officer, American Business Products)

• Bob Miles masterful weaves two decades of hands-on experience into his powerful and timely framework for leading corporate transformation. His approach was instrumental in helping our company launch the difficult transition from regulation-focused monopoly to market-leading competitor. Corporate leaders will profit from this executive briefing.? (David W. Dorman, chairman and chief executive officer, Pacific Bell)

'An extremely important and practical book. Essential reading for all leaders at all levels of an organization during corporate transformation.? (C. Douglas Miller, CEO, Norrell Corporation)

'In this book, one of the world's most experienced change agents identifies the skill set required of leaders at all levels in the enterprise to drive successful corporate transformation. The book should become required reading for all managers in a business undergoing fundamental change.? (Jerome Adams, chief learning officer, Shell Oil Company)

• Miles is a real pro. Leaders facing a wide variety of transformation challenges will find this blueprint quite useful.? — Timothy W. Finchem, commissioner, PGA TOUR (Timothy W. Finchem, commissioner, PGA TOUR)

Library Journal
Miles, a well-known consultant and author (Corporate Comeback, LJ 11/1/96), has created a clear, useful, much-needed guide to corporate transformations. Part 1, an expansion of the issues raised in Chapter 1, of Corporate Comeback, details the four basic elements for leading a corporate transformationgenerating energy and support for the transformation, developing a vision, aligning the internal organization to support that vision, and creating a process architecture to carry it out. This information, by far the most useful here, is sorely lacking in similar books. Part 2 recounts how this general framework was successfully adopted by four companiesSouthern Company, National Semiconductor, Norrell Corporation, and PGA Tour. A detailed appendix on the strategic visioning process is worth the price of the book alone. Recommended for academic and large public libraries.Michael R. Leach, Harvard Univ., Cambridge, Mass.
Describes ways to meet a variety of corporate transformation challenges, such as repositioning a successful company, revitalizing a failing one, or managing the leadership succession process. Part I presents a corporate transformation framework, with chapters on developing a vision, aligning the organization and culture, and orchestrating transformation. Part II offers four profiles of real- life companies. For executives and management. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780787903275
  • Publisher: Wiley
  • Publication date: 6/4/1997
  • Series: J-B US non-Franchise Leadership Series , #181
  • Edition description: 1st Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.36 (w) x 9.76 (h) x 1.04 (d)

Meet the Author

ROBERT H. MILES ,principal of Atlanta-based Corporate Transformation Resources, is a leading consultant and executive speaker in the areas of corporate transformation and executive leadership. Over the past two decades, he has been intensively involved in shaping some of the world's most important business transformations. He is the author of several books on the subject, including Corporate Comeback (Jossey-Bass, 1997).Miles was a charter faculty member at the Yale School of Organization and Management, a faculty innovator at Harvard Business School, and a frequent lecturer at the Stanford Executive Institute. He also served as Hopkins Professor and dean of the faculty of the Goizueta Business School at Emory University during its recent period of fundamental transformation.

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Table of Contents

Corporate Transformation: An Executive Briefing.


Generating Energy for Transformation.

Developing a Vision for the future.

Aligning the Organization and Culture.

Orchestrating the Transformation.


Type I Transformation: Repositioning America's Most admired Utility.

Type II Transformation: Revitalizing a High Tech Legend.

Type III Transformation: Merging Businesses and Cultures.

Type IV Transformation: Managing Executive Leadership Succession.

Appendix: The Strategic Visioning Process.

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