Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatnessby Raymond P. Davis, Alan Shrader
When Ray Davis took over the regional South Umpqua Bank (and its five branches) in 1994, many poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and more than 120 bank stores later, many now accept that statement without question. Other banks scoffed when Davis sent his tellers to… See more details below
When Ray Davis took over the regional South Umpqua Bank (and its five branches) in 1994, many poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and more than 120 bank stores later, many now accept that statement without question. Other banks scoffed when Davis sent his tellers to the Ritz-Carlton to learn customer service. But with two top design awards, a name change, and a completely new definition of the banking business, Umpqua has become a growth powerhouse, increasing 30 times in size.
Leading for Growth tells how any business can use the same leadership discipline and creative thinking that made Umpqua Bank get bigger, better, more agile, and more customer focused, and turned it into a relentless competitor. This important book shows how to truly leadas opposed to manage, plan, or strategizethrough extreme growth. Ray Davis's insights will help you
- Discover what business you are really in and create your competitive advantage
- Build an organization with committed employees
- Connect marketing strategy and execution on the ground
- Create learning opportunities for all managers and staff
- Fight the syndrome that often pulls people back into old routines
- Rise above the day-to-day conflicts to achieve a strategic perspective on your company and where it is going
- Manage mergers and acquisitions in ways that support rather than dilute your culture
Leading for Growth is written for any leader who wants to create a competitive atmosphere for exceptional growth.
What People are saying about this
—Charlie Denson, president, Nike Brand
"Leading for Growth presents an inspiring and powerful set of lessons about growing a company from a leader who has 'been there and done that.' The book is relevant to anyone in a leadership position faced with the need to change a culture and/or grow successfully—essentially, all of us."
—Eric Flamholtz, president, Management Systems Consulting Corporation, and professor of management, Anderson School, UCLA
Meet the Author
Ray Davis—Ernst & Young's 2004 Regional Retail Entrepreneur of the Year—is a pioneer of change in the banking industry, revolutionizing how banks look, feel, sound, and operate. He is the president and CEO of Umpqua Holding Corporation and has been featured in the Wall Street Journal, the New York Times, Fast Company, BusinessWeek, Business 2.0, Newsweek, and CNBC. Umpqua was named to Fortune Magazine's "100 Best Companies to Work For" list in 2007. Ray lives with his wife, Bobbi, in Portland, Oregon.
Alan Shrader is managing editor of Leader to Leader and an experienced writer and editor of business books.
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