Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness

Overview

When Ray Davis took over the regional South Umpqua Bank (and its five branches) in 1994, many poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and more than 120 bank stores later, many now accept that statement without question. Other banks scoffed when Davis sent his tellers to the Ritz-Carlton to learn customer service. But with two top design awards, a name change, and a completely new definition of the banking business, ...

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Overview

When Ray Davis took over the regional South Umpqua Bank (and its five branches) in 1994, many poked fun at his insistence that employees answer the phone with a cheery "World's Greatest Bank." Eleven years, $7 billion in assets, and more than 120 bank stores later, many now accept that statement without question. Other banks scoffed when Davis sent his tellers to the Ritz-Carlton to learn customer service. But with two top design awards, a name change, and a completely new definition of the banking business, Umpqua has become a growth powerhouse, increasing 30 times in size.

Leading for Growth tells how any business can use the same leadership discipline and creative thinking that made Umpqua Bank get bigger, better, more agile, and more customer focused, and turned it into a relentless competitor. This important book shows how to truly lead—as opposed to manage, plan, or strategize—through extreme growth. Ray Davis's insights will help you

  • Discover what business you are really in and create your competitive advantage
  • Build an organization with committed employees
  • Connect marketing strategy and execution on the ground
  • Create learning opportunities for all managers and staff
  • Fight the syndrome that often pulls people back into old routines
  • Rise above the day-to-day conflicts to achieve a strategic perspective on your company and where it is going
  • Manage mergers and acquisitions in ways that support rather than dilute your culture

Leading for Growth is written for any leader who wants to create a competitive atmosphere for exceptional growth.

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What People Are Saying

From the Publisher
Ray Davis addresses many of the key issues we face in continuing to drive growth at Nike—staying connected with the consumer, leading change, building the brand, and cultivating a strong corporate culture. He offers clear solutions and creative leadership approaches for all business leaders, regardless of industry."
—Charlie Denson, president, Nike Brand

"Leading for Growth presents an inspiring and powerful set of lessons about growing a company from a leader who has 'been there and done that.' The book is relevant to anyone in a leadership position faced with the need to change a culture and/or grow successfully—essentially, all of us."
—Eric Flamholtz, president, Management Systems Consulting Corporation, and professor of management, Anderson School, UCLA

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Product Details

  • ISBN-13: 9780787986070
  • Publisher: Wiley
  • Publication date: 3/16/2007
  • Series: J-B US non-Franchise Leadership Series , #37
  • Edition number: 1
  • Pages: 240
  • Sales rank: 344,672
  • Product dimensions: 6.46 (w) x 9.07 (h) x 0.79 (d)

Meet the Author

Ray Davis—Ernst & Young's 2004 Regional Retail Entrepreneur of the Year—is a pioneer of change in the banking industry, revolutionizing how banks look, feel, sound, and operate. He is the president and CEO of Umpqua Holding Corporation and has been featured in the Wall Street Journal, the New York Times, Fast Company, BusinessWeek, Business 2.0, Newsweek, and CNBC. Umpqua was named to Fortune Magazine's "100 Best Companies to Work For" list in 2007. Ray lives with his wife, Bobbi, in Portland, Oregon.

Alan Shrader is managing editor of Leader to Leader and an experienced writer and editor of business books.

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Table of Contents

Introduction: There Is No Door Number Three.

PART ONE: PREREQUISITES FOR RELENTLESS GROWTH.

1. What Business Are You Really In?

2. Never-Ending Discipline.

3. Have Positive Passion.

4. Snap the Rubber Band Syndrome.

5. What’s Going On Behind Your Back?

PART TWO: ROLES OF A LEADER.

6. Support Your People—and Hold ’Em Accountable.

7. Give Them the Power.

8. Rise Above the Battlefield.

9. Explain Your Movie.

10. Be Real.

PART THREE: MASTER THE BASICS.

11. Sweat the Small Stuff.

12. Who Do You Want on Your Bus?

13. Keep Your Board Strong—and Informed.

14. Intangibles Matter Most.

PART FOUR: MARKETING, MARKETING, MARKETING.

15. Find the Revolution Before It Finds You.

16. Your Brand Is You.

17. Serve the Customer.

18. Put Design into Everything You Do.

PART FIVE: LEADING YOUR CULTURE.

19. Be There.

20. Keep Your Balance.

21. Remember Who You Are.

22. Mergers and Acquisitions Done Right.

Conclusion: Making Relentless Progress.

Acknowledgments.

The Authors.

Index.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 4, 2008

    101% outstanding

    101% practical application of an effective strategy. Managing change is critical in all businesses especially cultures that can affect business results. Many Intergrations fail because of poor change and culture management.

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