Leading Innovation: How to Jump Start Your Organization's Growth Engine / Edition 1

Leading Innovation: How to Jump Start Your Organization's Growth Engine / Edition 1

by Jeff DeGraff, Shawn Quinn
     
 

Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real-world, how-to playbook of integrated creativity tools and techniques for understanding where innovation comes from and harnessing its power to create a culture where real growth happens on

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Overview

Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real-world, how-to playbook of integrated creativity tools and techniques for understanding where innovation comes from and harnessing its power to create a culture where real growth happens on a constant basis.

Based on DeGraff's proven methods-which he teaches in his innovation program at the University of Michigan Ross School of Business and has applied at Fortune 500 companies around the world-this breakthrough guide focuses on systematically integrating business practices and connecting them to the value propositions they produce. You'll discover how to diagnose obstacles to innovation, realistically assess your options, and develop an integrated program of action that can be adjusted to meet the needs of any group, department, or business unit throughout your organization.

You'll learn the 7 key steps to double-digit growth, sparking innovation in your:

  • Leadership-teams, development, and behavior
  • Strategic planning-identifying emerging opportunities
  • Organizational culture and competency development
  • Performance management processes-resource allocation, portfolio management
  • Innovation incubation processes-stage-gate development processes, innovation networks
  • Human resource management-staffing, team building, organizational learning

Throughout, insightful case studies demonstrate how these results-driven methods are supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leading innovators.

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Product Details

ISBN-13:
9780071470186
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/16/2006
Pages:
350
Sales rank:
1,377,743
Product dimensions:
7.70(w) x 9.60(h) x 1.20(d)

Table of Contents

Pt. 1The case for innovation1
Ch. 1The innovation genome3
Ch. 2The creativize method33
Pt. 2Implementing innovation59
Ch. 3Step 1 : synthesize61
Ch. 4Step 2 : strategize88
Ch. 5Step 3 : socialize141
Ch. 6Step 4 : supervise187
Ch. 7Step 5 : synchronize237
Ch. 8Step 6 : specialize263
Ch. 9Step 7 : systemize301
Ch. 10Conclusion : creativizing yourself, your team, and your organization339

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