Leading the Campaign: Advancing Colleges and Universities

Leading the Campaign: Advancing Colleges and Universities

by Michael J. Worth
     
 

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ISBN-10: 1607096498

ISBN-13: 9781607096498

Pub. Date: 03/16/2010

Publisher: Rowman & Littlefield Publishers, Inc.

The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as

Overview

The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.

Product Details

ISBN-13:
9781607096498
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
03/16/2010
Edition description:
New Edition
Pages:
200
Product dimensions:
6.38(w) x 9.40(h) x 0.74(d)

Table of Contents

Chapter 1 Introduction Chapter 2 The Comprehensive Campaign Chapter 3 Campaign Phases: Key Decisions and Tasks Chapter 4 The Campaign Team Chapter 5 Campaign Goals, Priorities, and Objectives Chapter 6 Campaign Resources and Policies Chapter 7 Executing the Campaign Chapter 8 The Art of Fundraising Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship Chapter 10 Campaign Communications and Events Chapter 11 Conclusion

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