Leading the Campaign: Advancing Colleges and Universities

Leading the Campaign: Advancing Colleges and Universities

by Michael J. Worth
     
 

This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership.See more details below

Overview

This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership.

Product Details

ISBN-13:
9781607096498
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
03/16/2010
Edition description:
New Edition
Pages:
200
Sales rank:
618,630
Product dimensions:
6.38(w) x 9.40(h) x 0.74(d)

Table of Contents

Chapter 1 Introduction Chapter 2 The Comprehensive Campaign Chapter 3 Campaign Phases: Key Decisions and Tasks Chapter 4 The Campaign Team Chapter 5 Campaign Goals, Priorities, and Objectives Chapter 6 Campaign Resources and Policies Chapter 7 Executing the Campaign Chapter 8 The Art of Fundraising Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship Chapter 10 Campaign Communications and Events Chapter 11 Conclusion

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