Lean, Rapid And Profitable New Product Development

Lean, Rapid And Profitable New Product Development

by Robert G. Cooper
     
 

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to…  See more details below

Overview

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well.

For more information, visit: www.stage-gate.com

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Product Details

ISBN-13:
9781439224601
Publisher:
BookSurge, LLC
Publication date:
03/06/2009
Edition description:
New Edition
Pages:
216
Product dimensions:
6.00(w) x 9.00(h) x 0.46(d)

Related Subjects

Meet the Author

Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute.

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