The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

All Available Formats + Editions

——

$12.99

NOOK Book

——

$12.99

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (eBook) Pub. Date: 9/13/2011 Publisher: Crown Publishing Group
——

$16.60

Audiobook

——

$16.60

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (MP3 - Unabridged) Pub. Date: 9/13/2011 Publisher: Books on Tape, Inc.

Customers Who Bought This Also Bought

Advertising

Overview

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

From the Hardcover edition.

What People Are Saying

Andrea Goldsmith

Every entrepreneur responsible for innovation within their organization should read this book. It entertainingly and meticulously develops a rigorous science for the innovation process through the methodology of "lean thinking". This methodology provides novel and powerful tools for companies to improve the speed and efficiency of their innovation processes through minimum viable products, validated learning, innovation accounting, and actionable metrics. These tools will help organizations large and small to sustain innovation by effectively leveraging the time, passion, and skill of their talent pools. (Andrea Goldsmith, professor of Electrical Engineering at Stanford University, and cofounder of several startups)

Dan Heath

This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries's book is loaded with fascinating stories—not to mention countless practical principles you'll dearly wish you'd known five years ago. (Dan Heath, co-author of Switch and Made to Stick)

Don Reinertsen

How do you apply the 50 year old ideas of Lean to the fast-paced, high uncertainty world of Startups? This book provides a brilliant, well-documented, and practical answer. It is sure to become a management classic. (Don Reinertsen, author of The Principles of Product Development Flow)

Dustin Moskovitz

At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Dustin Moskovitz, co-founder of Facebook and Asana)

Eugene J. Huang

One of the best and most insightful new books on entrepreneurship and management I've ever read. Should be required reading not only for the entrepreneurs that I work with, but for my friends and colleagues in various industries who have inevitably grappled with many of the challenges that The Lean Startup addresses. (Eugene J. Huang, Partner, True North Venture Partner)

Geoffrey Moore

The key lesson of this book is that start-ups happen in the present—that messy place between the past and the future where nothing happens according to PowerPoint. Ries's 'read and react' approach to this sport, his relentless focus on validated learning, the never-ending anxiety of hovering between 'persevere' and 'pivot', all bear witness to his appreciation for the dynamics of entrepreneurship. (Geoffrey Moore, Author, Crossing the Chasm)

Ken Blanchard

In business, a 'lean' enterprise is sustainable efficiency in action. Eric Ries' revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You'll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great! (Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur)

Marc Andreessen

Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation. (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape)

Mitchell Kapor

The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup's success. (Mitchell Kapor, Founder, Lotus Development Corp.)

Noam Wasserman

The Lean Startup is a foundational must-read for founders, enabling them to reduce product failures by bringing structure and science to what is usually informal and an art. It provides actionable ways to avoid product-learning mistakes, rigorously evaluate early signals from the market through validated learning, and decide whether to persevere or to pivot, all challenges that heighten the chance of entrepreneurial failure. (Professor Noam Wasserman, Harvard Business School)

Randy Komisar

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. Starting Lean is today's best practice for innovators. Do yourself a favor and read this book. (Randy Komisar, founding director of TiVo and author of the bestselling The Monk and the Riddle)

Roy Bahat

What would happen if businesses were built from the ground up to learn what their customers really wanted? The Lean Startup is the foundation for reimagining almost everything about how work works. Don't let the word startup in the title confuse you. This is a cookbook for entrepreneurs in organizations of all sizes. (Roy Bahat, President, IGN Entertainment)

Scott Case

Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now. (Scott Case, CEO Startup America Partnership)

Scott Cook

Business is too important to be left to luck. Eric reveals the rigorous process that trumps luck in the invention of new products and new businesses. We've made this a centerpiece of how teams work in my company . . . it works! This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business. (Scott Cook, Founder and Chairman of the Executive Committee, Intuit)

Steve Blank

The roadmap for innovation for the 21st century. The ideas in The Lean Startup will help create the next industrial revolution. (Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas Business School)

Tim Brown

Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learnt and replicated. Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown. (Tim Brown, CEO of IDEO)

Tim O'Reilly

The Lean Startup isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?' (Tim O'Reilly, CEO O'Reilly Media)

Tom Eisenmann

Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years. (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Warren Bennis

Ries' splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth! (Warren Bennis, Distinguished Professor of Business, University of Southern California and author of the recently published, Still Surprised: A Memoir of a Life in Leadership)

Editorial Reviews

Publishers Weekly

Even though most startups and new products fail, we're still entranced as a culture with the rags-to-riches romance of entrepreneurial stories of solitary striving, perseverance, and creative genius. The 30-something founder and CTO of the startup IMVU, Ries developed the strategy he calls the Lean Startup: the application of lean thinking to the process of innovation. His theory of the Lean Startup works according to five principles: entrepreneurs are everywhere; entrepreneurship is management; validated learning; build-measure-learn; and innovation accounting. He recounts his successes and failures, analyzes the success of startups Groupon and Dropbox, and suggests ways to help people develop techniques that allow startups to grow without sacrificing the speed and agility that are their lifeblood. Ultimately, his goal is to both reduce waste in innovation and to keep the startup industry independent and not merely a feeder system for giant media companies and investment banks. While his ideas are solid, the topic long overdue, the writing is almost prohibitively dry and pedantic. (Sept.)

Product Details

ISBN-13: 9780307887917
Publisher: Crown Publishing Group
Publication date: 9/13/2011
Sold by: Random House
Format: eBook
Pages: 336
Sales rank: 12,911
File size: 3 MB

Meet the Author

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

From the Hardcover edition.

Introduction 1

Part 1 Vision

1 Start 15

2 Define 25

3 Learn 37

4 Experiment 56

Part 2 Steer

5 Leap 79

6 Test 92

7 Measure 114

8 Pivot (or Persevere) 149

Part 3 Accelerate

9 Batch 184

10 Grow 206

11 Adapt 224

12 Innovate 253

13 Epilogue: Waste Not 272

14 Join the Movement 285

Endnotes 291

Disclosures 301

Acknowledgments 303

Index 309

Customer Reviews

Average Rating 4.5

( 12 )

Rating Distribution

5 Star

(9)

4 Star

(1)

3 Star

(2)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines

Tell the world what you think of this product.

Add Recommendations

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

- HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
- Time-sensitive information such as tour dates, signings, lectures, etc.
- Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
- Comments focusing on the author or that may ruin the ending for others
- Phone numbers, addresses, URLs
- Pricing and availability information or alternative ordering information
- Advertisements or commercial solicitation

Reminder:

- By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
- Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
- See Terms of Use for other conditions and disclaimers.

Anonymous

Posted May 25, 2012

Fantastic book

Great book on entrepreneurship and runningna startup.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Anonymous

Posted April 15, 2012

Motivate Venture Persevere

This is a great book to read if you are interested in getting into the startup industry. If you have even a kernel of an idea, or just want to jump in and be part of a startup, this is a must read.

0 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Anonymous

Posted December 25, 2011

No text was provided for this review.
Anonymous

Posted October 3, 2011

No text was provided for this review.
Anonymous

Posted April 23, 2012

No text was provided for this review.
Anonymous

Posted February 24, 2012

No text was provided for this review.
Anonymous

Posted December 4, 2011

No text was provided for this review.
Anonymous

Posted August 27, 2011

No text was provided for this review.
Anonymous

Posted March 3, 2012

No text was provided for this review.
Anonymous

Posted December 22, 2011

No text was provided for this review.
Anonymous

Posted December 24, 2011

No text was provided for this review.
Anonymous

Posted November 21, 2011

No text was provided for this review.
Anonymous

Posted January 11, 2012

No text was provided for this review.

If you find inappropriate content, please report it to Barnes & Noble

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses [NOOK Book]

Available on NOOK devices and apps

Overview

All Available Formats + Editions

Customers Who Bought This Also Bought

More About This Book

Overview

Related Subjects

Editorial Reviews

Publishers Weekly

Product Details

Meet the Author

Table of Contents

Customer Reviews

Rating Distribution

5 Star

4 Star

3 Star

2 Star

1 Star

Your Rating:

Your Recommendations:

Barnes & Noble.com Review Rules

Reviews by Our Customers Under the Age of 13

What to exclude from your review:

Reviews should not contain any of the following:

Reminder:

Recommend other products that relate to your review. Just search for them below and share!

Fantastic book

Motivate Venture Persevere