The Leap to Globalization: Creating New Value from Business Without Borders / Edition 1

The Leap to Globalization: Creating New Value from Business Without Borders / Edition 1

by Harry Korine, Pierre-Yves Gomez
     
 

ISBN-10: 0787962112

ISBN-13: 9780787962111

Pub. Date: 05/24/2002

Publisher: Wiley

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in

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Overview

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Product Details

ISBN-13:
9780787962111
Publisher:
Wiley
Publication date:
05/24/2002
Series:
Business and Management Series
Edition description:
1ST
Pages:
176
Product dimensions:
6.28(w) x 9.51(h) x 0.78(d)

Table of Contents

Foreword (S. Ghoshal).

Acknowledgments.

Introduction.

1. Understanding the Value in Globalization.

2. Facing the Risks of Globalization.

3. Projection: Acting "As If " Global.

4. Absorption: Tackling the Risks of Globalizing.

5. Harmonization: Adapting to Changing Risks Over Time.

6. The Leap to Globalization: A Synthesis.

Conclusion: The Future of the New Globalizers.

Appendix: Research Methods.

Bibliography.

Index.

The Authors.

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